- Expert in generational trends
- TIME-recognized authority on generational marketing
- Consultant for Fortune 100/500 companies
Dr. Alexis Abramson, a generational trends expert, has 25 years of experience in the field. Recognized by TIME magazine for her expertise in generational marketing and workforce dynamics, Alexis has developed a framework to help organizations manage multi-generational teams. She works with Fortune 100/500 companies, government agencies, non-profits, and consumers to explore the dynamics between five distinct generations.
Alexis examines each generation's lifestyle and life characteristics, providing strategies to address intergenerational differences. As a consultant to executives, she collaborates with business development, sales, and marketing teams to create strategies and materials that resonate across generational lines. She also offers guidance on meeting the needs of specific cohorts, sharing examples of companies that have successfully engaged multi-generational audiences to achieve measurable growth.
Her clients include Duracell, L'Oréal Paris, Harvard, Siemens, Walmart, and AARP. Alexis’s presentations address topics like marketing to millennials, reaching boomer consumers, multi-generational workplace dynamics, caregiving’s impact on the workplace, longevity, and innovation in the ageing market.
Audiences describe Alexis as an engaging and informative speaker with a professional and approachable delivery style. She is known for preparing detailed materials and delivering practical and actionable insights.
Dr. Alexis Abramson provides organizations with valuable tools and strategies to understand and navigate the complexities of multi-generational workforces and markets.
Dr Alexis's Showreel and Videos
Topics, Sessions and Talks
Capturing The Boomer Consumer
The Four Keys To Longevity
At the turn of the 19th century the average life span was 50 – now we are expected to live to 80 years and beyond. So what do our 30 Bonus Years™ look like? How will we take advantage of them? What does research tell us that will allow us to live as healthy, happy, wealthy and wise as possible during this new life stage we’ve been “gifted?” — This high-energy presentation highlights proprietary research revealing many of the cutting-edge health and wellness trends that will transform our lives over the next decade. — Takes an in-depth look at each of the four keys to longevity – body, mind, social and financial. — Details a proactive approach toward aging that can add both quality and quantity to one’s years. — Provides solid direction audience members can employ to create a more purpose driven second half of life.
Representing one quarter of the nation’s population, millennials are quickly approaching the title of largest cohort in the United States. Between the years 1981 and 1996 over 80 million millennials were born and within the next few years one in three Americans will be millennials. In addition, millennials are fast approaching 38 percent of the U.S. workforce and 75 percent of the global workforce. — This presentation teaches organizations how to leverage the sheer size and power of the millennial generation. — Provides a detailed overview of the characteristics, buying preferences, digital habits and cultural norms of this outsized generation. — Gives tangible, research-based advice on how to attract and retain the millennial consumer. — Describes a new set of standards that influence their decision making when purchasing specific products and services.
Disrupt The Future Of Aging
Disruption and innovation are two words that have not traditionally been associated with aging. However, with 10,000 baby boomers turning 65 every day and controlling over $3 trillion of the nation’s GDP, there has never been a greater need for outside the box ideas and concepts geared toward this market segment. — This presentation explores the multitude of opportunities to start new businesses supporting the vast demands of 50+ consumers. — Provides an overview of 50+ market trends influencing the types of new consumer goods being positioned for the growing mature segment. — Showcases the latest technology specifically geared toward the 50+ market segment. — Discusses the paradigm shift happening in this space due to the vast infusion of artificial intelligence and virtual reality currently being embedded in traditional products and services.
Multi-Generational Differences In The Workplace
For the first time in history, we now have five generations working alongside each other — the silent generation (born 1928-45), baby boomers (born 1946-64), generation X (born 1965-80), generation Y/millennials (born 1981-96) and Gen Z (born 1995 and 2015). There is no doubt that this multi-generational workforce is presenting significant challenges to leadership and communication in the workplace. — This presentation clarifies how organizations can stay competitive by embracing both a young and aging workforce without incurring significant knowledge loss. — Teaches organizations how to leverage the sheer size and power of five distinct generations in the workplace. — Takes an in-depth look at both the generational differences, and similarities, between these various cohorts. — Gives tangible, research-based advice on how to attract, retain and unite a multi-generational workforce.
Why We Recommend Booking Dr Alexis
Book Dr. Alexis Abramson as your speaker to gain unparalleled insights into managing and marketing to multi-generational workforces and consumers. With 25 years of experience and recognition from TIME magazine, she offers proven strategies that drive significant bottom-line growth. Her dynamic and engaging presentations have earned high praise from Fortune 100/500 companies, making her an invaluable asset to your event.
Dr. Abramson is a dynamic and gifted public speaker. Her down-to-earth style and Southern charm allow her to deliver a highly effective and memorable presentation to any audience. Her superb technique of effectively conveying thought-provoking ideas, coupled with a sophisticated use of multimedia visuals, is a truly winning combination. Alexis provided a very powerful, intriguing and compelling presentation.
SVP
SVP, Retirement Living Television
Alexis worked with me and my team on various projects as an Entrepreneur-In-Residence. She is one of the most well-rounded professionals l've had the pleasure of working with over the years. Specifically, Alexis is highly intelligent and has superb analytical and communications skills. Alexis is extremely driven, innovative and well-regarded as an industry thought leader. Her grasp of B2B and B2C market trends make her an extremely valuable product development partner.
SVP Innovation & Product Development, AARP
During her high energy presentations, Dr. Alexis will help you understand what it takes to get the 50+ population to not only listen - but take immediate action when they hear your companies' message!
Mark Leckie
President, Duracell & Braun
