- Elite performance coach specialising in performing under pressure
- Author of "The Pressure Principle"
- Was awarded an MBE in 2004 and inducted into the UK Coaching Hall of Fame
Dave Alred, MBE, is recognised as one of the best coaches operating on the planet today, helping numerous elite athletes and business professionals achieve success. He has worked with a diverse range of clients, including surgeons, skateboarders, pilots, golfers, rugby players, and even dolphin trainers, equipping them with the skills needed to reach their objectives. Dave's approach combines physical and mental preparation, enabling individuals, coaches, and businesses to improve their performance.
As the world’s "leading kicking coach," a title earned through two decades at the Rugby Football Union, Dave has collaborated with many prominent figures in rugby, including Jonny Sexton and Beauden Barrett. Most notably, he helped World Cup winner Jonny Wilkinson become a top kicker. In recognition of his contributions to the England Rugby World Cup-winning team, he was awarded an MBE in 2004 and inducted into the UK Coaching Hall of Fame.
In the world of golf, Dave took Luke Donald from 56th best in the world to number one. More recently, he worked with Italy’s Francesco Molinari to help him secure The Open Championship. Dave’s experience isn’t just on land, however; he’s also worked in sailing, where he supported Japan’s multi-national crew in the America’s Cup in Bermuda.
Sharing his highly sought-after experience, Dave is the author of "The Pressure Principle," in which he outlines eight key principles for managing high-pressure situations. Dave is also the creator of “Managing Through Affirmation,” which helps individuals to recognise their strengths to supercharge their performance. With a deep understanding of performance psychology, Dave has had a profound impact on athletes and business leaders alike.
Dr Dave's Showreel and Videos
Topics, Sessions and Talks
Managing Through Affirmation
In this session, Dave Alred emphasises the importance of elite sports coaching traits, focusing on recognising achievements and engaging individuals in their performance improvement. He advocates for motivation over monitoring and coaching over supervision, while addressing the impact of negative avoidance. Attendees will learn to enhance self-esteem, harness the power of language, and inspire confidence, ultimately fostering a culture of affirmation that encourages individuals to embrace new challenges.
The Hidden Blocks to Performance
In his session, Dave Alred explores the subconscious barriers to performance, highlighting how conventional thinking can stifle innovation. He examines the often-overlooked influence of language on self-assessment and performance. By contrasting two organisations — one focused on avoiding mistakes and the other fostering a 'can-do' mindset — he illustrates the profound effects of communication on team dynamics. Attendees will learn how to harness the power of language and mindset to unlock their full potential.
Why We Recommend Booking Dr Dave
Book Dave Alred to inspire your team with proven strategies for success. His unique insights into performance psychology and pressure management will empower your business to thrive. With a track record of transforming athletes and professionals alike, Dave’s engaging talks will elevate your team's potential and drive results.
["In a wide-ranging talk full of ideas and real-world examples, Dave brought all of his incredible experience to bear in a way that captured the imagination of the room and left every one of us with something meaningful and practical to take forward as we think about the environment we create for others and how we best support ourselves. A real highlight for the team and a catalyst for positive change.","Before your presentation, I wouldn't have believed that in coaching rugby players to 'perform under pressure', you have to tackle the very same issues and challenges that we face as a company in a hugely competitive environment. You were both informative, entertaining and made your points with real impact. I have heard a lot of 'sport to business' presentations in the past but this was by far the most relevant."]
["Tom Denyard, MD","Keith Allen, Managing Director"]
["MD, Tesco","Managing Director, ALD Automotive"]
The entire room perked up after lunch, listening and participating with intrigue. Dave Alred was indeed awesome. I have to say it is very rare that I rave about any guest speaker however, this was truly sensational. The way he coached a female member of our sales team (who had never kicked a ball) to aim in a precise position was nothing short of amazing – what was the high point of the day? In this instance every man and woman has said Dave Alred. Praise indeed.
