Jonah Berger

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author. He is recognized as a leading expert in change management, influence, word of mouth, and consumer behavior. His insights into how products, ideas, and behaviors gain traction have made him a sought-after speaker and consultant for major organizations, including Apple, Google, and Nike. With over 80 articles published in top-tier academic journals, Jonah has established a significant presence in the academic community. He teaches one of the most popular online courses globally, reflecting his ability to engage and educate a diverse audience. His books, including "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," have sold millions of copies and are available in over 35 countries, demonstrating his widespread appeal and the relevance of his work. Jonah has navigated the complexities of academia while striving to make his research accessible to a broader audience. His ability to translate intricate concepts into practical strategies has garnered him recognition in prominent media outlets such as The New York Times and Harvard Business Review. In addition to his academic achievements, Jonah has keynoted numerous major conferences, including SXSW and Cannes Lions, where he shares his expertise with industry leaders and innovators. His advisory roles with early-stage companies further illustrate his commitment to fostering new ideas and driving change in various sectors. Jonah's unique blend of academic rigor and practical application makes his insights invaluable for anyone looking to understand the dynamics of influence and change in today's fast-paced world.