Nicole Bearne

Nicole Bearne has dedicated over 25 years to the world of Formula 1, making her a leading authority on internal communications and employee experience within high-performance environments. Her remarkable journey began as a founding member of the British American Racing team, where she helped establish the organisation from the ground up alongside world champion Jacques Villeneuve. Nicole's career took her to the forefront of Formula 1, where she played an instrumental role in the Brawn Grand Prix team's transformation, seeing them win both the Drivers' and Constructors' World Championships in 2009. As Head of Internal Communications for the Mercedes-AMG F1 Team, Nicole also oversaw communications for a team of 1,300, contributing to an unstoppable team culture and record-breaking performance. Her innovative approaches have been recognised through her nomination for the Indigogold Work Psychology Innovation Award in 2020. Nicole is also an accredited PR practitioner with a master’s degree in Organisational Behaviour. Now, as the Founder and Director of The Comms Exchange Ltd, Nicole merges her extensive Formula 1 experience with solid academic principles to create people-centric organisations. She is passionate about fostering environments where employees feel valued, engaged, and empowered to thrive, emphasising that today’s workplaces must adapt to the evolving needs of their teams. Fluent in Russian, Nicole brings a unique perspective on cultural nuances in global markets, making her insights invaluable for organisations looking to enhance their internal communications strategies.