International Women's Day
- Co-founder of Bossa Studios, a leading British video game developer
- Behind BAFTA-winning titles like "Monstermind," "I Am Bread," "Surgeon Simulator"
- Named one of Forbes' Top 50 Women in Tech
Roberta "Beta" Lucca is a creative entrepreneur and co-founder of Bossa Studios, a leading British video game developer. Under her leadership, Bossa Studios has become one of Europe's most successful gaming companies, known for its BAFTA-winning titles like "Mastermind," "I Am Bread," and "Surgeon Simulator."
Recognised as one of Forbes' Top 50 Women in Tech, Roberta holds two MBAs in management and marketing from COPPEAD Business School in Rio de Janeiro, Brazil. As a keynote speaker, she inspires audiences to adopt a creative and entrepreneurial mindset while exploring innovation in an uncertain world.
Roberta has collaborated with global companies and organisations, including Ocado, Disney, Unilever, Forbes, SLUSH, NatWest, Creative Informatics, CogX, Creative England, InnovateUK, and the Festival of Marketing. She has been featured in the Financial Times, BBC News, Sky News, and Disney Channel.
In 2022, she served as a judge and angel investor on BBC One’s The Apprentice, evaluating contestants tasked with building and promoting a video game. Recently, she has been a mentor and judge on the Amazon Prime UK/US show Ready Set StartUP.
Before founding Bossa, Roberta worked as an innovation expert at Nokia and at TV Globo, Brazil's second-largest commercial TV network. She also established Wonderluk, one of the first companies in the 3D-printing market, specialising in on-demand 3D-printed jewellery.
Beta's Showreel and Videos
Topics, Sessions and Talks
Innovation: The Secret to the Most Innovative Companies
Roberta Lucca highlights how innovation, once the domain of startups, is now essential for companies navigating uncertain, fast-paced environments. She emphasises the importance of fostering a resilient and resourceful workforce to maintain competitiveness. In her talk, attendees will discover the entrepreneurial mindset that drives some of the world’s most innovative companies, learn about the fundamental building blocks of entrepreneurship, and explore strategies to cultivate these qualities within their own organisations.
High Performance: The 5Cs Windmill
In her engaging keynote, Roberta Lucca addresses the challenge of teams striving for high performance while fearing risk. She empowers attendees to embrace the concept of 'failing to succeed' and discover their unique superpowers. Through her 5Cs Windmill Framework, Roberta shares insights into the traits of successful entrepreneurs. Participants will leave with practical strategies to enhance team dynamics and foster a culture of innovation and resilience.
Games: A Massive Untapped Opportunity
Roberta Lucca highlights the immense impact of the gaming industry, which now engages 3 billion players and surpasses both music and film in revenue. In her talk, she explores the concept of gamification, illustrating how our world is already influenced by game mechanics. Lucca will share valuable insights for executives on leveraging games to enhance customer engagement and using gamification to boost team productivity, efficiency, and creativity. Attendees will learn practical strategies to apply these concepts in their organisations.
AI: How Can AI Work For You?
In her talk, Roberta Lucca explores how organisations can effectively integrate AI into their processes amidst its growing accessibility. She provides insights into various solutions, including ChatGPT, chatbots, LLMs, machine learning, and deep learning. By sharing successful case studies, Roberta outlines essential steps for embedding AI tools into operations, ultimately enhancing team efficiency. Attendees will learn practical strategies for leveraging AI to transform their organisational workflows and drive innovation.
Why We Recommend Booking Beta
Beta Lucca offers your team insights from a top tech leader. Benefit from her innovative strategies, entrepreneurial wisdom, and firsthand experiences in creating BAFTA-winning games. Elevate your business acumen and inspire creativity within your team, learning from one of Forbes' Top 50 Women in Tech.
Roberta didn't just speak at our Festival of Learning event, she empowered our team to reflect on their true callings. She led everyone through an interactive session that left us feeling truly inspired to do the best work of our lives. Her passion for sharing her experience & learnings with others shone through and we wouldn't hesitate to welcome her back to hear more. Thank you once again for helping to make our event a truly special & memorable one.
