Lance Tyson
Accelerate sales performance with Lance Tyson, speaker and sales training expert. Lance works with organizations to master complex negotiations, build high-performing teams, and drive revenue growth, delivering #1 Wall Street Journal bestselling strategies for Fortune 500 clients.
Ohio, United States
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Lance has authored three best-selling books including the #1 Wall Street Journal bestseller "Selling is an Away Game," "Igniting Sales EQ," and "The Human Sales Factor." His firm assesses, designs, trains, and coaches sales teams using a tailored approach that aligns talent, marketplace demands, and management objectives to create sustainable results.
With over 30 years of experience training America's professional sports teams and major corporations, Lance helps organizations navigate today's challenging sales landscape by implementing proven methodologies that drive revenue growth. His innovative "Assess, Design, Train, Coach" framework enables sales leaders to build effective sales ecosystems that consistently deliver impressive outcomes in competitive markets. Lance has consulted on multi-billion-dollar naming rights and sponsorship deals for major sports stadiums nationwide.
Audiences who attend Lance's presentations gain practical negotiation techniques they can immediately apply to complex sales situations, strategies for transforming resistance into opportunity, and actionable frameworks for building high-performing sales teams. His interactive approach combines compelling storytelling with audience participation, ensuring concepts are both memorable and applicable.
Book Lance to equip your team with the proven sales strategies needed to outperform in today's rapidly evolving marketplace.
Topics, Sessions And Talks
Lance Tyson emphasizes that selling occurs on the buyer’s terms, not the seller’s. He reframes traditional sales strategies by showcasing the importance of control, preparation, and emotional intelligence. Drawing from his bestselling book, Lance challenges outdated beliefs and provides tools to effectively manage unpredictable client meetings. With his dynamic delivery and practical examples, attendees will gain a fresh mindset that empowers sales professionals to remain agile and successfully close more complex deals.
Lance Tyson delves into transforming negotiation outcomes through effective preparation, strategic positioning, and performance enhancement. With extensive experience in consulting on significant deals, he reveals the tactical mindset essential for successful negotiations. Attendees will learn to identify leverage points, sidestep common pitfalls, and adapt dynamically during discussions. Lance's engaging approach offers practical frameworks and interactive insights, equipping participants to convert challenging negotiation scenarios into enduring agreements.
Lance Tyson emphasizes that effective sales leadership goes beyond meeting targets; it involves cultivating a winning team. He explores how sales leaders can enhance performance through improved coaching, defined accountability, and strategic management. Drawing on his experience with elite sports teams and global brands, Tyson shares insights on leading in high-pressure situations. Attendees will learn actionable strategies to strengthen team cohesion and achieve consistent results, making them more effective leaders in their organizations.
Lance Tyson explores the critical role of genuine human connection in sales, emphasizing trust, rapport, and empathy as keys to long-term client success. With years of experience training thousands of professionals, he shares strategies for building meaningful relationships in fast-paced, high-stakes environments. Attendees will learn how to leverage soft skills to achieve hard results, enhancing their effectiveness at every stage of the sales process.
Lance Tyson explores the essential elements of negotiation, emphasizing psychology, structure, and timing for successful outcomes. Through case studies and interactive discussions, he teaches attendees how to identify decision drivers, defuse conflict, and guide conversations effectively. Participants will leave with increased confidence and clarity, empowering them to negotiate with impact in any business scenario. This session is invaluable for anyone looking to enhance their negotiation skills and achieve better results.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
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