Available to book

F1 leader & team performance expert

Guenther Steiner

Effective Leadership

Leadership Development

Team Building

Transform F1 team performance with Guenther Steiner, speaker and motorsport leadership expert. Guenther works with organizations to build high-performing teams and navigate competitive environments, bringing Formula 1 management expertise recognized through global media prominence and bestselling publications.

Check Guenther’s availability

Trusted by Transform F1

Guenther Steiner

Charlotte, Abu Dhabi, United States

Starting from

£26k–50k

H3 link

Book Guenther now

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Get Guenther's availability

Instant quote

•

No upfront fee

•

Vetted speaker

Book Guenther

Charlotte, Abu Dhabi, United States

Starting from

£26k–50k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Guenther Now

Instant quote

•

No upfront fee

•

Vetted speaker

Guenther Steiner's biography

Motorsport

Thought Leader

Business Leader

Author

Formula One

At a glance

Led the Haas F1 team from its inception in 2014
Expert analyst on Formula 1 for RTL, French channel Canal+ and Australia’s Network 10
One of the stars of the award-winning Netflix series "Drive to Survive"

Guenther Steiner is the Team Principal of Haas F1 Team. Born in Merano, Italy, he began his motorsport career in rallying, achieving success with Mazda and later with the Top Run team and Jolly Club. As Technical Manager, he played a key role in securing consecutive Italian Rally Championship titles from 1994 to 1996. Guenther moved to Prodrive in the UK, where he became team manager for the Allstar Rally Team, winning the European Championship in its first season. This success led to his role as Director of Engineering for Ford’s rally team, M-Sport, where he worked with World Champions Colin McRae and Carlos Sainz. In 2002, Guenther transitioned to Formula 1 with Jaguar Racing as Managing Director, restructuring the team and achieving a podium finish in Italy with driver Eddie Irvine. After a brief period with Opel, he returned to Formula 1 with Red Bull Racing and later established Red Bull's NASCAR programme in the USA. When Gene Haas decided to create a Formula One team, he appointed Guenther to lead the initiative. Under his guidance, Haas F1 Team debuted in 2016, finishing eighth in the constructor standings with 29 points, the highest for any new team in this millennium. The team became a prominent independent competitor, achieving its first Formula 1 pole position in 2022 with driver Kevin Magnussen. Guenther served as Team Principal from 2016 to 2023. Guenther has gained popularity in the media and among fans for his candid style and humour, particularly featured in "Drive to Survive." His 2023 book "Survive to Drive" topped The Sunday Times bestseller list. Fluent in English, German, and Italian, he is a recognised figure in Formula 1, offering insights on leadership and team management at various events.

Guenther's showreel and videos

Topics, sessions and talks

Leadership in Motorsport

In "Leadership in Motorsport," Gunther Steiner shares his insights on building and leading high-performance teams within the dynamic environment of Formula 1. Drawing from his extensive experience, he discusses effective strategies for fostering collaboration, resilience, and innovation. Attendees will gain valuable knowledge on navigating challenges and inspiring teams to achieve excellence in high-pressure situations, equipping them with practical tools for leadership success.

F1 Team Management And Operations

Gunther Steiner shares his expertise in team management and operations, drawing from his experience building a Formula 1 team from the ground up. He emphasises the importance of operational excellence and strategic planning in achieving success. Attendees will gain valuable insights into effective leadership, team dynamics, and the critical elements that drive high-performance environments. This session promises to equip participants with practical strategies to enhance their team management skills.

Innovation and Technology in Motorsport

In his presentation, Gunther Steiner explores the crucial role of advanced technologies and innovative practices in gaining a competitive edge in Formula One and motorsport. He delves into how these elements drive performance and efficiency within the industry. Attendees will gain insights into the latest technological advancements and strategies that can be applied to enhance their competitive standing in the fast-paced world of motorsport.

Guenther Steiner Unfiltered

Guenther Steiner Unfiltered is a captivating show that chronicles Guenther Steiner's remarkable 40-year journey in motorsport, from his early days as a rally mechanic to founding the Haas Formula 1 team and becoming a star of Netflix's Drive to Survive. Joined by his ghostwriter James Hogg, they share insights from their bestselling collaborations and engage the audience with a Q&A and "State of the F1 Nation" discussion. Attendees will gain unique perspectives on the motorsport industry and Steiner's unfiltered experiences.

Why we recommend booking Guenther

Book Guenther Steiner to inspire your team with his dynamic insights on leadership and resilience in high-pressure environments. His unique journey through motorsport, combined with his engaging storytelling, will captivate your audience and provide actionable lessons that transcend industries.

Check Guenther's availability

Trusted by Transform F1

Featured Projects

The Business Of Winning Podcast With Guenther Steiner

15,000+ experts

Something not covered here?

Get in touch

How do I book Guenther Steiner for my next event?

Email guenther.steiner@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Guenther Steiner for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Guenther Steiner's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Guenther Steiner directly.

What is Guenther Steiner's speaking style like?

Guenther Steiner engages audiences with his candid humour and insightful leadership, making complex topics accessible. His dynamic delivery style resonates well, fostering a strong connection with fans and professionals alike.

What topics does Guenther Steiner specialise in?

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.