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F1 leader & team performance expert

Guenther Steiner

Transform F1 team performance with Guenther Steiner, speaker and motorsport leadership expert. Guenther works with organizations to build high-performing teams and navigate competitive environments, bringing Formula 1 management expertise recognized through global media prominence and bestselling publications.

Trusted by Transform F1

Guenther Steiner, Speaker | Haas F1 Team Principal
Guenther Steiner

Guenther Steiner

Charlotte, United States

Typical fee range

£26k–50k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Charlotte, United States

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£26k–50k

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+44 203 835 2929

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Guenther Steiner's biography

At a glance

  • Led the Haas F1 team from its inception in 2014
  • Expert analyst on Formula 1 for RTL, French channel Canal+ and Australia’s Network 10
  • One of the stars of the award-winning Netflix series Drive to Survive
Guenther Steiner is the Team Principal of Haas F1 Team. Born in Merano, Italy, he began his motorsport career in rallying, achieving success with Mazda and later with the Top Run team and Jolly Club. As Technical Manager, he played a key role in securing consecutive Italian Rally Championship titles from 1994 to 1996. Guenther moved to Prodrive in the UK, where he became team manager for the Allstar Rally Team, winning the European Championship in its first season. This success led to his role as Director of Engineering for Ford’s rally team, M-Sport, where he worked with World Champions Colin McRae and Carlos Sainz. In 2002, Guenther transitioned to Formula 1 with Jaguar Racing as Managing Director, restructuring the team and achieving a podium finish in Italy with driver Eddie Irvine. After a brief period with Opel, he returned to Formula 1 with Red Bull Racing and later established Red Bull's NASCAR programme in the USA. When Gene Haas decided to create a Formula One team, he appointed Guenther to lead the initiative. Under his guidance, Haas F1 Team debuted in 2016, finishing eighth in the constructor standings with 29 points, the highest for any new team in this millennium. The team became a prominent independent competitor, achieving its first Formula 1 pole position in 2022 with driver Kevin Magnussen. Guenther served as Team Principal from 2016 to 2023. Guenther has gained popularity in the media and among fans for his candid style and humour, particularly featured in "Drive to Survive." His 2023 book "Survive to Drive" topped The Sunday Times bestseller list. Fluent in English, German, and Italian, he is a recognised figure in Formula 1, offering insights on leadership and team management at various events.

Guenther's showreel and videos

Topics, sessions and talks

Leadership in Motorsport
In "Leadership in Motorsport," Gunther Steiner shares his insights on building and leading high-performance teams within the dynamic environment of Formula 1. Drawing from his extensive experience, he discusses effective strategies for fostering collaboration, resilience, and innovation. Attendees will gain valuable knowledge on navigating challenges and inspiring teams to achieve excellence in high-pressure situations, equipping them with practical tools for leadership success.
F1 Team Management And Operations
Gunther Steiner shares his expertise in team management and operations, drawing from his experience building a Formula 1 team from the ground up. He emphasises the importance of operational excellence and strategic planning in achieving success. Attendees will gain valuable insights into effective leadership, team dynamics, and the critical elements that drive high-performance environments. This session promises to equip participants with practical strategies to enhance their team management skills.
Innovation and Technology in Motorsport
In his presentation, Gunther Steiner explores the crucial role of advanced technologies and innovative practices in gaining a competitive edge in Formula One and motorsport. He delves into how these elements drive performance and efficiency within the industry. Attendees will gain insights into the latest technological advancements and strategies that can be applied to enhance their competitive standing in the fast-paced world of motorsport.
Guenther Steiner Unfiltered
Guenther Steiner Unfiltered is a captivating show that chronicles Guenther Steiner's remarkable 40-year journey in motorsport, from his early days as a rally mechanic to founding the Haas Formula 1 team and becoming a star of Netflix's Drive to Survive. Joined by his ghostwriter James Hogg, they share insights from their bestselling collaborations and engage the audience with a Q&A and "State of the F1 Nation" discussion. Attendees will gain unique perspectives on the motorsport industry and Steiner's unfiltered experiences.

Why we recommend booking Guenther

Book Guenther Steiner to inspire your team with his dynamic insights on leadership and resilience in high-pressure environments. His unique journey through motorsport, combined with his engaging storytelling, will captivate your audience and provide actionable lessons that transcend industries.

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Trusted by Transform F1

Featured Projects

Guenther Steiner - The Business Of Winning Podcast With Guenther Steiner podcast cover
Guenther Steiner - Surviving To Drive book cover
Guenther Steiner - F1: The Pinnacle book cover

frequently asked questions

Something we've not covered here?

How do I book Guenther Steiner for my next event?
Email guenther.steiner@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Guenther's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Guenther Steiner's speaking style like?
Guenther Steiner draws on first-hand accounts from his tenure building and leading the Haas F1 Team, using case examples from Formula 1 operations to illustrate principles of team management, resilience under pressure, and strategic decision-making.

What topics does Guenther Steiner specialise in?
Guenther Steiner's sessions cover leadership in motorsport, F1 team management and operations, and innovation and technology in Formula 1. He served as Team Principal of Haas F1 Team from its debut in 2016 through 2023, during which the team recorded the highest points tally of any new constructor this millennium and secured their first pole position in 2022, and his 2023 book "Survive to Drive" reached the top of The Sunday Times bestseller list.

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Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

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Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.