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PR strategist & bestselling author

Lucy Werner

Transform personal brand visibility with Lucy Werner, speaker, PR strategist and bestselling author. Lucy works with creative entrepreneurs to build credibility and media presence without traditional PR budgets, delivering practical tools recognized in Alt Marketing Power 100 and through her 12,500+ subscriber newsletter.

Trusted by Alt Marketing Power 100

Lucy Werner, Speaker | Self-Promotion
Lucy Werner

Lucy Werner

Nice, France

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Lucy

Nice, France

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Lucy Werner's biography

At a glance

  • Founder of HypeYourself education platform
  • Author of business bestsellers on personal branding
  • Communications expert for creative entrepreneurs
Lucy Werner is the founder of HypeYourself.com, an education platform that transforms how individuals build and promote their personal brands. With over 20 years in communications, Lucy has carved a unique niche as the champion for creative entrepreneurs who want to amplify their visibility without traditional PR budgets. As the author of business bestsellers "Hype Yourself" and "Brand Yourself," Lucy translates complex PR strategies into practical, actionable tools that have helped thousands of founders gain media attention and build credibility. Her work has earned recognition in the Alt Marketing Power 100, The Dots Rising Stars, and Startups Magazine's 21 Most Influential Women. Lucy's influence extends beyond her books. Her weekly Substack newsletter reaches over 12,500 creative entrepreneurs, offering fresh perspectives on self-promotion, alternative income streams, and what she calls "slightly above average living." As a global Adobe Express ambassador and Domestika instructor, she brings her expertise to platforms where creative professionals already gather. What sets Lucy apart is her refreshingly straightforward approach. Describing herself as "a nobody who wants to help you become somebody," she combines practical PR knowledge with authentic storytelling that resonates with today's entrepreneurs facing real-world challenges. Lucy delivers workshops, keynotes, and panel discussions for prestigious creative spaces including Bayes Business School, Courier magazine, and University of Arts London. Her expertise particularly shines when addressing how businesses can build visibility in crowded marketplaces through strategic personal branding. Book Lucy to give your audience the practical tools and confidence to promote themselves effectively in today's competitive landscape.

Lucy's showreel and videos

Topics, sessions and talks

Doing Things Differently: Creative Self-Promotion
Join author and self-promotion expert Lucy Werner as she explores innovative ways to market yourself. This talk focuses on unique and creative methods to stand out in a crowded marketplace.
Everything Starts With A Story: How To Tell Yours
Lucy Werner delves into the art of storytelling in personal branding. Discover how to craft and share your narrative compellingly, making your personal and professional journey resonate with others.
From Invisible To Influential: Self-Promotion Bootcamp
Lucy Werner presents this session as a dynamic guide to elevating your visibility. Learn effective self-promotion strategies to transition from being unnoticed to becoming a recognised influencer in your field.
Creativity For Non-Creatives
Lucy Werner presents this workshop for those who don’t consider themselves naturally creative. Learn practical tips to unlock your creative potential and apply it effectively to self-promotion and branding.

Why we recommend booking Lucy

Lucy Werner transforms how entrepreneurs build visibility and credibility, offering practical PR strategies that have helped thousands gain media attention without traditional budgets. Book Lucy to give your audience the tools and confidence to promote themselves effectively in today's competitive landscape.

Check Lucy's availability

Trusted by Alt Marketing Power 100

Testimonials

The honest truth: our audience filled out feedback forms and the universal opinion was that yours was the best presentation. People absolutely loved it and said they walked away with the most actionable insights/info/tips. Job super well done.

Lucy, we can't thank you enough. The honest truth: our audience filled out feedback forms and the universal opinion was that yours was the best presentation. People absolutely loved it and said they walked away with the most actionable insights/info/tips. Job super well done. You'll definitely be hearing from us about events in future. We'll get you involved in Courier Live, 100%.

Danny Giacopelli

Courier Magazine

Lucy delivered an unforgettable session on PR for our founders on the Accelerator programme. From the very start, Lucy engaged the audience and captivated their attention by sharing practical advice. The feedback we received from our founders was overwhelmingly positive and we would love to make this session a regular in our curriculum!

Featured Projects

Lucy Werner - Hype Yourself book cover
Lucy Werner - Brand Yourself book cover

frequently asked questions

Something we've not covered here?

How do I book Lucy Werner for my next event?
Email lucy.werner@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lucy's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Lucy Werner's speaking style like?
Lucy Werner structures her sessions around translating PR frameworks into step-by-step practical tools, drawing on case studies from her work with creative entrepreneurs to demonstrate how visibility can be built without traditional PR budgets.
What topics does Lucy Werner specialise in?
Lucy Werner's sessions cover creative self-promotion, personal storytelling and narrative-building, and strategies for increasing professional visibility. She is the author of two business bestsellers, "Hype Yourself" and "Brand Yourself," and founder of the HypeYourself.com education platform, with over 20 years in communications.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

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What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

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When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.