Available to book
Lucy Werner helps founders and creatives get their work seen. A PR and personal branding speaker, Lucy is the author of three books, creator of The Hype newsletter, and Enterprise Nation's PR Advisor of the Year.
Lucy Werner is a PR expert, author, and educator who helps founders, creatives, and small businesses get their work seen, drawing on more than 20 years in communications.
Lucy has written three books on publicity and personal branding, including Hype Yourself and Brand Yourself, and runs The Hype, a global top 50 small business newsletter with more than 12,000 readers. She was named Enterprise Nation's PR Advisor of the Year and one of The Dots' 100 Women redefining the creative industry.
Her work has been featured in the New York Times, Forbes, The Times, and Stylist. She has taught and spoken for UCL, University of the Arts London, and Enterprise Nation, and works with brands including Adobe and Mailchimp. Now based in rural France, Lucy runs sold-out Hype Yourself live events and creative writing retreats there, and hosts workshops for Adobe and Freelance Magazine Live.
Lucy's sessions show people how to build a profile through PR, newsletters, partnerships, events, and real-world connection, without having to become an influencer. Audiences leave with specific ways to get noticed, turn their ideas into income, and make self-promotion feel creative again.
Book Lucy for founders, freelancers, and creative teams who want to be known for their work.
Topics, sessions and talks
Social media tells professionals that building a profile means constant content and a polished personal brand, and AI is now flooding those channels further. Lucy Werner offers a creative, human alternative. Drawing on more than twenty years across PR, partnerships, newsletters, events, and speaking, she shares practical routes to visibility built on physical ideas and real-world connection. The result is a set of fresh, playful ways to get noticed that feel authentic, sustainable, and enjoyable to put into practice.
Lucy Werner shows creative people how to turn their expertise and ideas into a sustainable income. Drawing on her own portfolio across books, newsletters, teaching, speaking, partnerships, workshops, and retreats, she maps out the many routes to earning from what they know. Her approach is practical, candid, and built around flexibility, helping each person design a model that suits their skills and life. The takeaway is a clear picture of multiple income streams and the confidence to start building them.
Lucy Werner moved from London to rural France at thirty-nine, leaving behind the city networks and routines on which she had built her career. This funny, candid talk explores relocation as an act of creative reinvention: what shifts when familiar structures fall away, what becomes possible in a new setting, and why midlife can be a brilliant time to start again. It offers fresh perspective and practical encouragement for anyone considering a bold change of direction in work or life.
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frequently asked questions
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To book Lucy Werner, email lucy.werner@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lucy's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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