Available to book
Lucy Werner
Creativity
Storytelling
Marketing
Transform personal brand visibility with Lucy Werner, speaker, PR strategist and bestselling author. Lucy works with creative entrepreneurs to build credibility and media presence without traditional PR budgets, delivering practical tools recognized in Alt Marketing Power 100 and through her 12,500+ subscriber newsletter.
Advertising
Author
Women in Business
Public Relations
Lucy Werner is the founder of HypeYourself.com, an education platform that transforms how individuals build and promote their personal brands. With over 20 years in communications, Lucy has carved a unique niche as the champion for creative entrepreneurs who want to amplify their visibility without traditional PR budgets. As the author of business bestsellers "Hype Yourself" and "Brand Yourself," Lucy translates complex PR strategies into practical, actionable tools that have helped thousands of founders gain media attention and build credibility.
Her work has earned recognition in the Alt Marketing Power 100, The Dots Rising Stars, and Startups Magazine's 21 Most Influential Women. Lucy's influence extends beyond her books. Her weekly Substack newsletter reaches over 12,500 creative entrepreneurs, offering fresh perspectives on self-promotion, alternative income streams, and what she calls "slightly above average living." As a global Adobe Express ambassador and Domestika instructor, she brings her expertise to platforms where creative professionals already gather.
What sets Lucy apart is her refreshingly straightforward approach. Describing herself as "a nobody who wants to help you become somebody," she combines practical PR knowledge with authentic storytelling that resonates with today's entrepreneurs facing real-world challenges. Lucy delivers workshops, keynotes, and panel discussions for prestigious creative spaces including Bayes Business School, Courier magazine, and University of Arts London. Her expertise particularly shines when addressing how businesses can build visibility in crowded marketplaces through strategic personal branding.
Book Lucy to give your audience the practical tools and confidence to promote themselves effectively in today's competitive landscape.
Topics, sessions and talks
Join author and self-promotion expert Lucy Werner as she explores innovative ways to market yourself. This talk focuses on unique and creative methods to stand out in a crowded marketplace.
Lucy Werner delves into the art of storytelling in personal branding. Discover how to craft and share your narrative compellingly, making your personal and professional journey resonate with others.
Lucy Werner presents this session as a dynamic guide to elevating your visibility. Learn effective self-promotion strategies to transition from being unnoticed to becoming a recognised influencer in your field.
Lucy Werner presents this workshop for those who don’t consider themselves naturally creative. Learn practical tips to unlock your creative potential and apply it effectively to self-promotion and branding.
Lucy Werner transforms how entrepreneurs build visibility and credibility, offering practical PR strategies that have helped thousands gain media attention without traditional budgets. Book Lucy to give your audience the tools and confidence to promote themselves effectively in today's competitive landscape.
Testimonials
Featured Projects
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Confidence
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Public Speaking
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Personal Branding
Networking
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frequently asked questions
Something we've not covered here?
Email lucy.werner@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lucy's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Lucy Werner structures her sessions around translating PR frameworks into step-by-step practical tools, drawing on case studies from her work with creative entrepreneurs to demonstrate how visibility can be built without traditional PR budgets.
Lucy Werner's sessions cover creative self-promotion, personal storytelling and narrative-building, and strategies for increasing professional visibility. She is the author of two business bestsellers, "Hype Yourself" and "Brand Yourself," and founder of the HypeYourself.com education platform, with over 20 years in communications.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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