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Available to book

PR strategist & bestselling author

Lucy Werner

Transform personal brand visibility with Lucy Werner, speaker, PR strategist and bestselling author. Lucy works with creative entrepreneurs to build credibility and media presence without traditional PR budgets, delivering practical tools recognized in Alt Marketing Power 100 and through her 12,500+ subscriber newsletter.

Trusted by Alt Marketing Power 100

Lucy Werner

Book Lucy

Nice, France

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Lucy Werner's biography

At a glance

  • Founder of HypeYourself education platform
  • Author of business bestsellers on personal branding
  • Communications expert for creative entrepreneurs
Lucy Werner is the founder of HypeYourself.com, an education platform that transforms how individuals build and promote their personal brands. With over 20 years in communications, Lucy has carved a unique niche as the champion for creative entrepreneurs who want to amplify their visibility without traditional PR budgets. As the author of business bestsellers "Hype Yourself" and "Brand Yourself," Lucy translates complex PR strategies into practical, actionable tools that have helped thousands of founders gain media attention and build credibility. Her work has earned recognition in the Alt Marketing Power 100, The Dots Rising Stars, and Startups Magazine's 21 Most Influential Women. Lucy's influence extends beyond her books. Her weekly Substack newsletter reaches over 12,500 creative entrepreneurs, offering fresh perspectives on self-promotion, alternative income streams, and what she calls "slightly above average living." As a global Adobe Express ambassador and Domestika instructor, she brings her expertise to platforms where creative professionals already gather. What sets Lucy apart is her refreshingly straightforward approach. Describing herself as "a nobody who wants to help you become somebody," she combines practical PR knowledge with authentic storytelling that resonates with today's entrepreneurs facing real-world challenges. Lucy delivers workshops, keynotes, and panel discussions for prestigious creative spaces including Bayes Business School, Courier magazine, and University of Arts London. Her expertise particularly shines when addressing how businesses can build visibility in crowded marketplaces through strategic personal branding. Book Lucy to give your audience the practical tools and confidence to promote themselves effectively in today's competitive landscape.

Lucy's showreel and videos

Topics, sessions and talks

Doing Things Differently: Creative Self-Promotion
Join author and self-promotion expert Lucy Werner as she explores innovative ways to market yourself. This talk focuses on unique and creative methods to stand out in a crowded marketplace.
Everything Starts With A Story: How To Tell Yours
Lucy Werner delves into the art of storytelling in personal branding. Discover how to craft and share your narrative compellingly, making your personal and professional journey resonate with others.
From Invisible To Influential: Self-Promotion Bootcamp
Lucy Werner presents this session as a dynamic guide to elevating your visibility. Learn effective self-promotion strategies to transition from being unnoticed to becoming a recognised influencer in your field.
Creativity For Non-Creatives
Lucy Werner presents this workshop for those who don’t consider themselves naturally creative. Learn practical tips to unlock your creative potential and apply it effectively to self-promotion and branding.

Why we recommend booking Lucy

Lucy Werner transforms how entrepreneurs build visibility and credibility, offering practical PR strategies that have helped thousands gain media attention without traditional budgets. Book Lucy to give your audience the tools and confidence to promote themselves effectively in today's competitive landscape.

Check Lucy's availability

Trusted by Alt Marketing Power 100

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frequently asked questions

Have Questions About Booking?

What topics does Lucy Werner specialise in?
Lucy Werner specialises in discussing personal branding, self-promotion, communications and more.
What is Lucy Werner's speaking style like?
Lucy delivers practical, straightforward sessions that demystify PR and personal branding. Her authentic storytelling and actionable advice empower creative entrepreneurs to boost visibility and confidence in competitive markets.
How can I book Lucy Werner for my next event?
Email lucy.werner@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Lucy Werner for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Lucy Werner's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Lucy Werner directly.
Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

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Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.