Maha Abouelenein is a global communications strategist, bestselling author, and keynote speaker with over 30 years of experience in public relations, reputation management, and storytelling. As the founder of global communications firm Digital & Savvy, she has worked with global brands, high-growth startups, and government organisations to help them navigate complex markets and communicate with impact.
Raised in the United States to Egyptian parents, Maha has spent her career bridging the gap between cultures and industries. Her journey began with a move to Egypt at 27, where she had to build her career from the ground up. That experience shaped her understanding of resilience, personal branding, and the power of strategic storytelling. She went on to lead communications for some of the world’s biggest brands, including Google, Netflix, and Careem and has advised organisations such as the Associated Press and the Animal Humane Society.
As Head of Communications for Google in the Middle East and North Africa, Maha played a key role in shaping the company’s regional presence. She has been recognised by Forbes as one of the Power Women of the Middle East and has been featured on global stages such as Web Summit, Cannes Lions, and VeeCon. Her bestselling book, "7 Rules of Self-Reliance," provides insights on developing confidence, seizing opportunities, and building a future on your own terms.
Maha’s work centres on the belief that effective communication is key to leadership and success. Her approach is grounded in real-world experiences, making her insights relatable and actionable, helping individuals and businesses harness the power of storytelling to shape their reputation, build influence, and create meaningful connections.
Maha Abouelenein explores how effective storytelling can elevate brands, engage audiences, and drive business success. Drawing from decades of experience working with global corporations and startups, she breaks down the essential elements of compelling narratives. Attendees will gain actionable strategies to craft stories that resonate, build trust, and create lasting impact in competitive markets.
A strong personal brand is a valuable asset, but reputation can be fragile. Maha Abouelenein shares strategies for building a credible, authentic presence while safeguarding against reputational risks. Through real-world examples, she illustrates how individuals can shape their public perception, establish authority, and leverage their brand for long-term success.
Maha Abouelenein breaks down the principles of self-reliance, sharing strategies for developing confidence, resilience, and personal brand strength. Based on her bestselling book, she offers insights into creating opportunities, overcoming setbacks, and shaping a career or business without waiting for permission. Her approach provides actionable steps for those looking to take control of their future.
With a career spanning the United States, the Middle East, and beyond, Maha Abouelenein brings a unique perspective on leadership in a globalised world. She discusses the challenges of cross-cultural communication, navigating international markets, and leading with authenticity. Attendees gain valuable insights into building influence, fostering collaboration, and driving success across different cultural landscapes.
Great leadership isn’t about authority - it’s about impact. In this session, Maha Abouelenein shares practical strategies for building authentic relationships, earning trust, and leading with purpose. Drawing from her experience advising global leaders and brands, she explores how effective communication and reputation management can help leaders inspire, empower, and make a meaningful difference in the lives of others. Attendees will gain actionable insights on fostering genuine connections and creating lasting value through leadership.
