Available to book
Ruth Buscombe
Transform race strategy and data-driven decision making with Ruth Buscombe-Divey, speaker and Formula 1 analyst. Ruth works with organisations to optimise performance under pressure, bringing expertise from eight seasons as Head of Race Strategy for elite F1 teams.
Ruth Buscombe-Divey is one of Formula 1’s most respected race strategists, now working as an Analyst and Commentator for Formula 1 and F1 TV. Ruth’s expertise in data analysis and strategy management has made her a vital figure in helping teams optimise their performance in the highly competitive world of motorsport.
Her journey in Formula 1 began with a first-class honours degree from the University of Cambridge in Engineering, followed by a Masters thesis on the Drag Reduction System (DRS) for the FIA. This early research played an important role in shaping the DRS system, later introduced to improve overtaking in the sport.
Ruth started her career at the renowned Scuderia Ferrari in 2012, first as a Simulations Engineer and later as a Race Strategist. During her time at Ferrari, she worked closely with drivers such as Kimi Raikkonen, Fernando Alonso, and Sebastian Vettel, playing a crucial role in Vettel's first win with Ferrari at the 2015 Malaysia Grand Prix.
Ruth went on to join the Haas F1 Team in 2015, helping the American team achieve a strong start with double points finishes in their debut season. She later moved to Sauber, where she served as Head of Race Strategy for eight seasons, working with drivers such as Charles Leclerc and helping to secure the team’s best Constructors’ Championship result in a decade in 2022.
Now a key figure in the Formula 1 media landscape, Ruth brings her deep knowledge of race strategy to viewers while also speaking at corporate events, where she explains the complexities of data-driven decision making in the high-pressure world of racing.
Throughout her career, Ruth has been a passionate advocate for women in STEM and has served as an ambassador for the FIA Girls on Track initiative since 2016.
Topics, sessions and talks
Ruth Buscombe-Divey is passionate about data, AI, and GenAI, making complex technology accessible to non-technical audiences. She emphasises the importance of data-driven decision-making, highlighting how to collect, analyse, and leverage data for competitive advantage. Using the analogy of a Formula 1 pit stop, she illustrates how precision and teamwork can lead to marginal gains. Attendees will learn how to effectively utilise data and AI to enhance performance and the vital role of human expertise in the process.
Ruth Buscombe-Divey, a prominent figure in Formula 1, is dedicated to promoting diversity and inclusion in motorsport. Formerly an ambassador for Susie Wolff’s Dare to be Different, and now an ambassador for the FIA Girls on Track initiative, Ruth has worked since 2016 to make the sport more accessible to all genders, abilities, and races. Attendees will learn about Ruth's insights on fostering an inclusive environment in motorsport and the importance of initiatives that empower underrepresented groups in the industry.
Book Ruth Buscombe-Divey to inspire your team with her unparalleled insights into data-driven decision-making and race strategy from the high-stakes world of Formula 1. Her unique experiences and advocacy for women in STEM will motivate and empower your audience to embrace innovation and turn split-second decisions into winning outcomes.
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frequently asked questions
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To book Ruth Buscombe, email ruth.buscombe.divey@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ruth's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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