Availability dot

Available to book

F1 strategist & performance expert

Ruth Buscombe

Transform race strategy and data-driven decision making with Ruth Buscombe-Divey, speaker and Formula 1 analyst. Ruth works with organisations to optimise performance under pressure, bringing expertise from eight seasons as Head of Race Strategy for elite F1 teams.

Trusted by National Grid, Progress.com, Meko

Ruth Buscombe-Divey, Speaker | F1 Analyst & Strategist
Ruth Buscombe

Ruth Buscombe

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

Get Ruth's availability

Availability dot
Instant quote
No upfront fee
Vetted speaker

Book Ruth

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Ruth Now

Availability dot for speakers
Instant quote
No upfront fee
Vetted speaker

Ruth Buscombe's biography

At a glance

  • Former race strategist for Ferrari, Haas and Sauber
  • Ambassador for FIA Girls on Track
  • Advocate for women in STEM
Ruth Buscombe-Divey is one of Formula 1’s most respected race strategists, now working as an Analyst and Commentator for Formula 1 and F1 TV. Ruth’s expertise in data analysis and strategy management has made her a vital figure in helping teams optimise their performance in the highly competitive world of motorsport. Her journey in Formula 1 began with a first-class honours degree from the University of Cambridge in Engineering, followed by a Masters thesis on the Drag Reduction System (DRS) for the FIA. This early research played an important role in shaping the DRS system, later introduced to improve overtaking in the sport. Ruth started her career at the renowned Scuderia Ferrari in 2012, first as a Simulations Engineer and later as a Race Strategist. During her time at Ferrari, she worked closely with drivers such as Kimi Raikkonen, Fernando Alonso, and Sebastian Vettel, playing a crucial role in Vettel's first win with Ferrari at the 2015 Malaysia Grand Prix. Ruth went on to join the Haas F1 Team in 2015, helping the American team achieve a strong start with double points finishes in their debut season. She later moved to Sauber, where she served as Head of Race Strategy for eight seasons, working with drivers such as Charles Leclerc and helping to secure the team’s best Constructors’ Championship result in a decade in 2022. Now a key figure in the Formula 1 media landscape, Ruth brings her deep knowledge of race strategy to viewers while also speaking at corporate events, where she explains the complexities of data-driven decision making in the high-pressure world of racing. Throughout her career, Ruth has been a passionate advocate for women in STEM and has served as an ambassador for the FIA Girls on Track initiative since 2016.

Ruth's showreel and videos

Topics, sessions and talks

The Role Of Data, AI, And GenAI In F1
Ruth Buscombe-Divey is passionate about data, AI, and GenAI, making complex technology accessible to non-technical audiences. She emphasizes the importance of data-driven decision-making, highlighting how to collect, analyze, and leverage data for competitive advantage. Using the analogy of a Formula 1 pit stop, she illustrates how precision and teamwork can lead to marginal gains. Attendees will learn how to effectively utilize data and AI to enhance performance and the vital role of human expertise in the process.
Motorsport For All
Ruth Buscombe-Divey, a prominent figure in Formula 1, is dedicated to promoting diversity and inclusion in motorsport. Formerly an ambassador for Susie Wolff’s Dare to be Different, and now an ambassador for the FIA Girls on Track initiative, Ruth has worked since 2016 to make the sport more accessible to all genders, abilities, and races. Attendees will learn about Ruth's insights on fostering an inclusive environment in motorsport and the importance of initiatives that empower underrepresented groups in the industry.

Why we recommend booking Ruth

Book Ruth Buscombe-Divey to inspire your team with her unparalleled insights into data-driven decision-making and race strategy from the high-stakes world of Formula 1. Her unique experiences and advocacy for women in STEM will motivate and empower your audience to embrace innovation and turn split-second decisions into winning outcomes.

Check Ruth's availability

Trusted by National Grid, Progress.com, Meko

Featured Projects

Ruth Buscombe - The Fast And The Curious Podcast S2E16: F1 Should Be Made By Everyone, For Everyone podcast cover
Ruth Buscombe - F1: Beyond The Grid Podcast #150: Race-Winning Strategist Ruth Buscombe On Making The Right Calls podcast cover

frequently asked questions

Something we've not covered here?

How do I book Ruth Buscombe for my next event?
Email ruth.buscombe.divey@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ruth's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Ruth Buscombe's speaking style like?
Ruth Buscombe uses the Formula 1 pit stop as an extended analogy to translate data-driven decision-making and AI concepts for non-technical audiences, drawing on her career as a race strategist at Ferrari, Haas, and Sauber to ground abstract principles in measurable, high-pressure scenarios.
What topics does Ruth Buscombe specialise in?
Ruth Buscombe's sessions cover data and AI in Formula 1 decision-making, diversity and inclusion in motorsport, and the application of race strategy principles to organisational performance. She spent over a decade as a race strategist at Ferrari, Haas, and Sauber, serving as Head of Race Strategy at Sauber for eight seasons and contributing to the team's best Constructors' Championship result in a decade in 2022.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.