Aimee Connolly is the founder and CEO of Sculpted by Aimee, a rapidly growing beauty brand in Ireland and the UK. Aimee launched her company, which has since expanded from a single product to over 300, reflecting her deep understanding of customer needs and preferences. Sculpted by Aimee now employs 30 staff and boasts over 500 stockists, including a significant presence in Boots UK stores.
Aimee's journey in the beauty industry began at a young age, with her passion for makeup evident as early as two years old when she was already experimenting with her mother’s lipstick. By 18, Aimee had established herself as a leading makeup artist in Ireland, and by 23, she had successfully created an award-winning brand. Her approach is rooted in listening to customers, recognising that they seek simplicity and effectiveness in their makeup routines. This insight has driven the development of products that allow users to achieve a polished look in minimal time.
Aimee's contributions to the beauty sector have not gone unnoticed. She received the top prize in the EY Entrepreneur of the Year Awards for emerging businesses and was named Young Businesswoman of the Year in the Image PWC Businesswoman of the Year Awards. Additionally, Aimee was honoured with the Young Achiever award at the CEW Awards, highlighting her impact and innovation in the industry.
With a strong online presence and a loyal community of over 250,000 followers, Aimee continues to inspire others through her entrepreneurial journey. Her story is a testament to the power of passion, resilience, and a commitment to understanding the needs of real people in the beauty market.
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