Alexandra Shulman, Former Editor-in-Chief of British Vogue, led the magazine for over 25 years, significantly increasing its readership before stepping down in 2017. In May 2020, she was appointed strategic advisor at the online fashion marketplace Atterley. During her tenure, Shulman introduced innovative collector's issues such as the December 1999 millennium issue, which featured a reflective cover allowing readers to see themselves as cover models, and the 'gold issue,' which depicted Kate Moss in silhouette.
Her editorial approach combined sharp business acumen with a deep understanding of readers' preferences. She focused not just on fashion but also on enriching the magazine's feature content. Shulman has actively addressed significant issues within the fashion industry, particularly concerning body image. In a 2009 open letter to fashion houses, she famously criticised the industry's preference for extremely thin models.
Under her editorship, British Vogue avoided features on dieting, reflecting her commitment to promoting healthier body images.
Her career began at Tatler in 1982, followed by roles as features editor at Vogue, editor of GQ, and then returning to Vogue as editor.
Shulman is also a columnist and author, having written for The Daily Telegraph, The Daily Mail, and The Mail on Sunday. Her first novel, "Can We Still Be Friends?" was published in April 2012, and her memoir, "Clothes and Other Things That Matter," followed in April 2020. Shulman's contributions to fashion journalism have been widely recognised. She received an OBE in 2005 and a CBE in 2017 for her service to the British fashion sector. She also won the Draper's Award for her outstanding contribution to fashion. Additionally, she serves as vice president of the London Library, a position she shares with figures such as Jeremy Paxman and Lady Antonia Fraser.
Discover how we shop and the meaning of luxury with Alexandra Shulman, former editor of Vogue.
