Available to book
Lea Karam
Behavioural Science
Decision Making
Consumer Trends
Transform decision-making strategies with Lea Karam, award-winning behavioural scientist and digital consumer psychology expert. Lea works with technology and entertainment brands to decode hidden motivations, optimise digital experiences, and create meaningful audience connections. Recognised by Campaign Magazine and serving alongside tech pioneers in The International Academy of Digital Arts & Sciences.
Digital Expert
Advertising
Business Consulting
Psychology
Thought Leader
Business Leader
Women in Business
Executive
Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence across tech, entertainment, culture and commerce.
Named a “pioneer in the field of Behavioural Science” by Campaign Magazine and said to “influence hearts, minds and commercial decisions in the industry” by Marketing Week, Lea developed a reputation as one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made her signature mission to transform complex human behaviours into accessible interventions that translate behavioural insight into commercial growth and social change.
Her tangible predictions and impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024), with Lea also featured by Inside Behavioural Economics as one of the world’s top behavioural experts.
As the Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into media and marketing practices and therefore was termed 'The Industry's Behavioural Scientist'.
Helping clients understand hidden viewer habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s shifting cultural and technological landscape.
Her work spans across the world's most influential brands and platforms including BBC iPlayer, ITV, Canon, Amex, TikTok, Snapchat and Google, with Lea recurrently invited to grace the stage of the world's top industry events including Cannes Lions, SXSW, Royal Television Convention and MIPCOM.
Topics, sessions and talks
AI is reshaping how consumers discover, choose, and stay loyal, yet human psychology remains the constant that brands can build on. Lea Karam unpacks the behavioural science behind what captures attention and sustains connection in a world where algorithms curate almost everything people see. She shows how to combine AI-powered precision with the storytelling and cultural empathy that make brands feel human, offering a practical route to relevance and loyalty that technology alone can never create.
Culture now drives demand, yet most brands are misreading the signals. Lea Karam maps the new consumer landscape, decoding how Gen Z and Gen Alpha behave, what shapes their choices, and why so many campaigns miss the mark. She shows how community-powered insight and a new kind of audience intelligence turn cultural understanding into commercial growth, giving brand and marketing teams a practical way to build authentic relevance with the consumers who will shape demand next.
Today's consumers are informed, sceptical, and no longer follow a linear path to purchase. Lea Karam shows how behavioural science transforms brand strategy for a reality where the customer journey is a continuous loop rather than a funnel. She explores how cognitive biases shape decision-making and shares practical strategies for moving audiences from passive awareness to deep loyalty, using ethical design, community engagement, and behavioural principles to build brands people genuinely care about.
Behavioral scientist Lea Karam decodes human decision-making for businesses, translating psychological insights into actionable strategies that have earned her recognition as a pioneer by Campaign Magazine and advisory roles alongside tech luminaries like Tim Berners-Lee. Book Lea to inspire your teams with science-led strategies that connect data, emotion, and creativity.
often considered together
Phil Barden
Behavioural Science
Decision Making
Marketing
frequently asked questions
Something we've not covered here?
Email lea.karam@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lea's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Lea Karam structures her sessions around behavioural science frameworks, translating cognitive biases and psychological principles into practical brand strategy. She maps consumer decision-making loops and uses these models to show how businesses can move audiences from awareness to loyalty through ethical design and community engagement.
Lea Karam's sessions address the psychology of attention in an AI-driven media environment, generational consumer behaviour and cultural intelligence, and the application of behavioural science to brand strategy and loyalty. She is the founder of Mindscope, the first behavioural science consultancy specialising in influence across tech, entertainment, culture and commerce, and has been named a pioneer in behavioural science by Campaign Magazine, recognised in Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024).
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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