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Behavioural scientist & digital psych expert

Lea Karam

Transform decision-making strategies with Lea Karam, award-winning behavioural scientist and digital consumer psychology expert. Lea works with technology and entertainment brands to decode hidden motivations, optimise digital experiences, and create meaningful audience connections. Recognised by Campaign Magazine and serving alongside tech pioneers in The International Academy of Digital Arts & Sciences.

Trusted by Campaign Magazine, The International Academy of Digital Arts & Sciences

Lea Karam, Behavioural Scientist and Mindscope Founder | PepTalk
Lea Karam

Lea Karam

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Lea

London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Lea Karam's biography

At a glance

  • Behavioural scientist decoding human decision making for businesses
  • Founder and CEO of Mindscope consulting firm
  • Named a pioneer in Behavioural Science by Campaign Magazine
Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence across tech, entertainment, culture and commerce. Named a “pioneer in the field of Behavioural Science” by Campaign Magazine and said to “influence hearts, minds and commercial decisions in the industry” by Marketing Week, Lea developed a reputation as one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made her signature mission to transform complex human behaviours into accessible interventions that translate behavioural insight into commercial growth and social change. Her tangible predictions and impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024), with Lea also featured by Inside Behavioural Economics as one of the world’s top behavioural experts. As the Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into media and marketing practices and therefore was termed 'The Industry's Behavioural Scientist'. Helping clients understand hidden viewer habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s shifting cultural and technological landscape. Her work spans across the world's most influential brands and platforms including BBC iPlayer, ITV, Canon, Amex, TikTok, Snapchat and Google, with Lea recurrently invited to grace the stage of the world's top industry events including Cannes Lions, SXSW, Royal Television Convention and MIPCOM.

Lea's showreel and videos

Topics, sessions and talks

The Psychology Of Attention In The Age Of AI
AI is reshaping how consumers discover, choose, and stay loyal, yet human psychology remains the constant that brands can build on. Lea Karam unpacks the behavioural science behind what captures attention and sustains connection in a world where algorithms curate almost everything people see. She shows how to combine AI-powered precision with the storytelling and cultural empathy that make brands feel human, offering a practical route to relevance and loyalty that technology alone can never create.
Culture And Community: The New Consumer Landscape
Culture now drives demand, yet most brands are misreading the signals. Lea Karam maps the new consumer landscape, decoding how Gen Z and Gen Alpha behave, what shapes their choices, and why so many campaigns miss the mark. She shows how community-powered insight and a new kind of audience intelligence turn cultural understanding into commercial growth, giving brand and marketing teams a practical way to build authentic relevance with the consumers who will shape demand next.
Building Meaningful Brands: Awareness To Advocacy
Today's consumers are informed, sceptical, and no longer follow a linear path to purchase. Lea Karam shows how behavioural science transforms brand strategy for a reality where the customer journey is a continuous loop rather than a funnel. She explores how cognitive biases shape decision-making and shares practical strategies for moving audiences from passive awareness to deep loyalty, using ethical design, community engagement, and behavioural principles to build brands people genuinely care about.

Why we recommend booking Lea

Behavioral scientist Lea Karam decodes human decision-making for businesses, translating psychological insights into actionable strategies that have earned her recognition as a pioneer by Campaign Magazine and advisory roles alongside tech luminaries like Tim Berners-Lee. Book Lea to inspire your teams with science-led strategies that connect data, emotion, and creativity.

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Trusted by Campaign Magazine, The International Academy of Digital Arts & Sciences

frequently asked questions

Something we've not covered here?

How do I book Lea Karam for my next event?
Email lea.karam@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lea's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Lea Karam's speaking style like?
Lea Karam structures her sessions around behavioural science frameworks, translating cognitive biases and psychological principles into practical brand strategy. She maps consumer decision-making loops and uses these models to show how businesses can move audiences from awareness to loyalty through ethical design and community engagement.

What topics does Lea Karam specialise in?
Lea Karam's sessions address the psychology of attention in an AI-driven media environment, generational consumer behaviour and cultural intelligence, and the application of behavioural science to brand strategy and loyalty. She is the founder of Mindscope, the first behavioural science consultancy specialising in influence across tech, entertainment, culture and commerce, and has been named a pioneer in behavioural science by Campaign Magazine, recognised in Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024).

What information do I need to provide to book a speaker?

To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

How do I book a speaker with PepTalk?

Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.