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AI innovation & digital transformation

Clara Shih

Transform digital customer experiences with Clara Shih, AI innovation and digital transformation expert. Clara equips organizations to leverage social media strategies and implement ethical AI solutions that drive measurable ROI. Head of Business AI at Meta, former Starbucks board member, and bestselling author of The Facebook Era.

Trusted by Meta, Starbucks

Clara Shih
Clara Shih

Clara Shih

San Francisco, United States

Typical fee range

$100k and over

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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San Francisco, United States

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$100k and over

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loading@getapeptalk.com

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+44 203 835 2929

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Clara Shih's biography

At a glance

  • Head of Business AI at Meta and former Starbucks board director
  • Named one of Fast Company’s Most Influential People in Technology
  • Founder and board chair of global software company Hearsay Systems

Clara Shih combines technological innovation with business acumen to help organizations navigate digital transformation. As Head of Business AI at Meta and founder of Hearsay Systems, Clara brings practical expertise in creating modern customer experiences that drive measurable business results. Clara previously served on the Starbucks board of directors and today advises global enterprises on digital transformation strategies.


Her groundbreaking work includes developing the first social business app in 2007 and authoring the bestselling book The Facebook Era. Her career spans business and technical roles at Google, Microsoft, and Salesforce.com, complemented by academic excellence as Stanford's top computer science graduate and an Oxford Marshall Scholar. Clara helps organizations tackle today's most pressing challenges by implementing AI-powered solutions that enhance customer engagement while maintaining ethical standards.


Her approach balances technological innovation with practical business applications, enabling companies to automate routine processes while creating more meaningful customer interactions across digital channels. Audiences gain actionable strategies for leveraging social media to redesign business models and reach connected consumers effectively. Clara's presentations provide frameworks for implementing AI solutions that deliver measurable ROI while maintaining brand trust.


Book Clara to equip your team with proven strategies that bridge technological innovation and practical business transformation in today's digital landscape.

Clara's showreel and videos

Topics, sessions and talks

Digital Transformation And Customer Experience

Clara Shih will discuss the effective use of modern digital communication channels, including video calls, online document sharing, and social media, to build and nurture virtual relationships. She will address the importance of balancing corporate branding with local relationship management efforts and highlight key regulatory considerations, such as FINRA and SEC guidelines for financial services. Attendees will learn strategies to enhance their digital communication skills while ensuring compliance and fostering strong connections in a virtual environment.

Sales Effectiveness In An Increasingly Digital World

Clara Shih will discuss leveraging LinkedIn and other social media to enhance sales rep productivity in the digital marketplace. She will explore effective strategies for prospecting, nurturing customer relationships, and fostering retention and growth. Clara will emphasize the importance of establishing expert credibility and conveying empathy through digital interactions. Attendees will learn how to build lasting customer trust, making this a crucial time for developing strong, enduring relationships in a competitive environment.

Employee Engagement In A Hybrid Workplace

Clara Shih highlights the considerations managers must take into account in our new world of hybrid work. Clara discusses the unique support required for single and dual-working parents of young children and the necessity for managers to adapt their management styles to model behaviors that prioritize work-life balance. Clara also addresses the need for recruitment strategies to evolve in a virtual environment, focusing on personal interactions without in-person meetings. Attendees will learn effective management techniques and innovative recruitment approaches for a changing workforce.

The Social Selling Revolution

Clara Shih discusses the importance of real-time social signals in modern sales strategies. With a billion people sharing life moments online, savvy agents can leverage this information to enhance outreach efforts. Cold outreach is outdated; today’s successful agents know when and how to connect with prospects, fostering deep relationships that lead to renewals, upsells, and referrals. Attendees will learn effective techniques to navigate the evolving selling landscape.

The Comprehensive Facebook Marketing Play Book

Clara Shih discusses how Facebook has transformed online sharing, impacting personal relationships and marketing strategies. She highlights that marketers can achieve higher response rates by personalizing messages and leveraging endorsements from friends. With tools like hyper-targeting and social media platforms, marketers must engage with customers where they are most active, particularly on Facebook. Attendees will learn how to adapt their marketing strategies to thrive in the Facebook Era by mastering consumer psychology and effective communication techniques.

Why we recommend booking Clara

Clara Shih's unparalleled expertise in digital transformation, from founding Hearsay Systems to holding leadership roles at Meta, Google, and Salesforce, equips organisations with actionable strategies to leverage AI and social media for measurable business growth. Book Clara to give your team the perfect balance of technological innovation and practical business applications needed to create meaningful customer experiences in today's digital landscape.

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Trusted by Meta, Starbucks

Testimonials

Shih clearly articulates the opportunity for businesses on the social web, breaking it down into simple, actionable steps for companies to reach and connect with customers and prospects from around the world.

Sheryl Sandberg

Chief Operating Officer, Facebook

Clara is someone who understands the marketing side of the business and at the same time has a deep understanding of the technical side. This makes her a rare individual who can simultaneously understand today's technical limitations--understands the potential of tomorrow's technology--and can communicate the vision.

Nori Yoshida

Entrepreneur

She helped bring social media mainstream with sticky storytelling and the experiences she earned doing the work. Her work helping Starbucks and Ad Council connect with Millennials is important and impressive, and she's an inspiration for supporting women in engineering.

Tommy Leap

Featured Projects

Clara Shih - The Facebook Era book cover
Clara Shih - Business of AI Podcast with Clara Shih podcast cover

frequently asked questions

Something we've not covered here?

How do I book Clara Shih for my next event?

Email clara.shih@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Clara's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Clara Shih's speaking style like?

Clara Shih structures her presentations around frameworks, drawing on her experience as a founder and AI executive to give audiences step-by-step strategies for applying digital tools — such as LinkedIn, social media platforms, and AI-powered systems — to specific business challenges including sales productivity, compliance, and hybrid workforce management.

What topics does Clara Shih specialise in?

Clara Shih's sessions cover digital transformation and customer experience, sales effectiveness in digital environments, and employee engagement in hybrid workplaces. She is Head of Business AI at Meta and founder of Hearsay Systems, and previously served on the Starbucks board of directors.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.