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Available to book

Liquid Death Founder & Disruptor

Mike Cessario

Transform ordinary products into cultural phenomena with Mike Cessario, disruptive marketing strategist and Liquid Death Founder and CEO. Mike helps brands leverage counterintuitive branding and sustainability for market differentiation, building a $700 million beverage empire through punk rock aesthetics and environmental consciousness.

Trusted by Liquid Death

Mike Cessario

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Los Angeles, United States

Starting from

$26k–50k

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+44 203 835 2929

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Mike Cessario's biography

At a glance

  • Founder and CEO of Liquid Death water company
  • Marketing executive with background at major agencies
  • Disruptive brand strategist combining sustainability with edgy marketing
Mike Cessario is the Founder and CEO of Liquid Death, the rebellious canned water company that transformed hydration marketing with punk rock aesthetics and environmental consciousness. His innovative approach has built a $700 million brand that stands out in the beverage industry. With a strong marketing background as creative director at VaynerMedia and Porter & Bogusky, Mike leveraged his experience to disrupt the water category. Under his leadership, Liquid Death has expanded to 14 flavors and secured high-profile partnerships with icons like Martha Stewart and Tony Hawk. Mike helps companies understand how counterintuitive branding can create extraordinary market differentiation. His success demonstrates how combining sustainability with edgy marketing can resonate with modern consumers who seek both environmental responsibility and authentic brand experiences. Liquid Death's growth proves that breaking category conventions can lead to remarkable business outcomes. Audiences leave Mike's presentations with practical insights on building distinctive brand identities, strategies for turning sustainability into a competitive advantage, and frameworks for creating genuine cultural connections that drive consumer loyalty beyond traditional marketing approaches. Book Mike to inspire your team with a masterclass in disruptive thinking that transforms ordinary products into cultural phenomena with purpose.

Mike's showreel and videos

Topics, sessions and talks

Entertain Or Die
In this session, Mike Cessario, CEO and Founder of Liquid Death, shares how brands can thrive by entertaining rather than just advertising. He demonstrates his success in transforming canned water into a viral phenomenon through engaging content. Attendees will learn practical strategies to hack culture, foster fanatical loyalty, and generate substantial ROI by creating content that captivates audiences in today's attention-starved market.

Why we recommend booking Mike

Mike Cessario, the visionary founder who transformed ordinary water into the $700 million Liquid Death phenomenon, shares powerful insights on building distinctive brands through counterintuitive marketing and environmental consciousness. Book Mike to give your team a masterclass in disruptive thinking that turns conventional products into cultural movements with genuine purpose and remarkable business outcomes.

Check Mike's availability

Trusted by Liquid Death

frequently asked questions

Something not covered here?

What topics does Mike Cessario specialise in?
Mike Cessario specialises in discussing marketing, customer loyalty, sustainable packaging and more.
What is Mike Cessario's speaking style like?
Mike delivers dynamic presentations blending edgy marketing with sustainability, offering practical insights on brand differentiation and cultural connection that inspire innovative, purpose-driven business growth.
How can I book Mike Cessario for my next event?
Email hello@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Mike Cessario for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Mike Cessario's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Mike Cessario directly.
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