Available to book
Mike Cessario
Innovation
Marketing
Entrepreneurship
Transform ordinary products into cultural phenomena with Mike Cessario, disruptive marketing strategist and Liquid Death Founder and CEO. Mike helps brands leverage counterintuitive branding and sustainability for market differentiation, building a $700 million beverage empire through punk rock aesthetics and environmental consciousness.
World Earth Day
World Environment Day
Innovator
Advertising
Entrepreneur
Thought Leader
Business Leader
Founder
Mike Cessario is the Founder and CEO of Liquid Death, the rebellious canned water company that transformed hydration marketing with punk rock aesthetics and environmental consciousness. His innovative approach has built a $700 million brand that stands out in the beverage industry.
With a strong marketing background as creative director at VaynerMedia and Porter & Bogusky, Mike leveraged his experience to disrupt the water category. Under his leadership, Liquid Death has expanded to 14 flavors and secured high-profile partnerships with icons like Martha Stewart and Tony Hawk.
Mike helps companies understand how counterintuitive branding can create extraordinary market differentiation. His success demonstrates how combining sustainability with edgy marketing can resonate with modern consumers who seek both environmental responsibility and authentic brand experiences. Liquid Death's growth proves that breaking category conventions can lead to remarkable business outcomes.
Audiences leave Mike's presentations with practical insights on building distinctive brand identities, strategies for turning sustainability into a competitive advantage, and frameworks for creating genuine cultural connections that drive consumer loyalty beyond traditional marketing approaches.
Book Mike to inspire your team with a masterclass in disruptive thinking that transforms ordinary products into cultural phenomena with purpose.
Topics, sessions and talks
In this session, Mike Cessario, CEO and Founder of Liquid Death, shares how brands can thrive by entertaining rather than just advertising. He demonstrates his success in transforming canned water into a viral phenomenon through engaging content. Attendees will learn practical strategies to hack culture, foster fanatical loyalty, and generate substantial ROI by creating content that captivates audiences in today's attention-starved market.
Mike Cessario, the visionary founder who transformed ordinary water into the $700 million Liquid Death phenomenon, shares powerful insights on building distinctive brands through counterintuitive marketing and environmental consciousness. Book Mike to give your team a masterclass in disruptive thinking that turns conventional products into cultural movements with genuine purpose and remarkable business outcomes.
often considered together
Richard Reed
Entrepreneurship
Business Strategy
Influence
James Watt
Innovation
Customer Experience
Hospitality
Javier Goyeneche
Sustainability
Innovation
Entrepreneurship
frequently asked questions
Something we've not covered here?
To book Mike Cessario, email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Mike's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Mike Cessario uses a case study format built around the Liquid Death brand, walking audiences through the specific marketing decisions that grew canned water into a $700 million business, with practical frameworks they can apply to their own brand strategy.
Mike Cessario speaks on entertainment-led marketing, viral content strategy, and building fanatical brand loyalty. He is the Founder and CEO of Liquid Death, which he scaled to a $700 million brand by applying punk rock aesthetics and counterintuitive marketing to canned water.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
Get the right person
Tell us what you’re working on and we’ll match you with the talent your audience won’t stop talking about.
