- Consumer behaviour expert translating psychological patterns into business insights
- Media commentator with over 1000 contributions across major networks
- Senior Lecturer at Manchester Metropolitan University Business School
Dr Amna Khan is a consumer behaviour expert who translates complex psychological patterns into actionable insights for brands and organisations. Her work helps businesses understand the critical "why" behind customer decisions in today's rapidly evolving marketplace.
As a Senior Lecturer at Manchester Metropolitan University Business School, Amna combines academic rigour with practical application. Her media presence spans over 1000 contributions across BBC, ITV, Channel 5, and Netflix, where she provides expert commentary on consumer trends affecting major brands like Tesco, Primark, and Deliveroo. Amna is also an accomplished event host and moderator, bridging the gap between academic research and real-world application, and has shared the stage with Grammy-nominated artist Stanley Chow.
Amna identifies emerging patterns in customer behaviour, translates complex data into strategic recommendations, and provides culturally nuanced insights on engaging diverse consumer segments. Her background as a British-Pakistani Muslim and her achievement as a British powerlifting champion inform her work on diversity and inclusion, illustrating the impact of challenging stereotypes and championing underrepresented voices.
Audiences leave Amna's presentations with practical frameworks for predicting consumer responses, actionable strategies for building authentic customer connections, and clear methods for translating consumer insights into competitive advantage. Her ability to convey complex ideas with simplicity ensures immediate application.
Book Amna to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.
Amna's Showreel and Videos
Topics, Sessions and Talks
Connect With The Consumer In The Digital Age
Dr Amna Khan explores how the digital era has transformed consumer expectations and behaviour, from online communities to instant gratification culture. She examines the challenges brands face in maintaining authenticity and building loyalty in a crowded market. With practical examples from leading retailers, Amna shows how to create meaningful engagement, enabling businesses to anticipate consumer needs, strengthen their online presence, and maintain relevance in an evolving marketplace.
Building Beliefs That Change Consumer Behaviour
Dr Amna Khan examines the psychology behind consumer decision-making and how deeply held beliefs shape purchasing choices. She explores how brands can align with consumer values, leverage storytelling, and foster trust to influence behaviour without manipulation. Drawing on her research and retail experience, she demonstrates how organisations can authentically connect with customers to inspire action, loyalty, and advocacy, turning casual buyers into brand champions while staying aligned with their mission and purpose.
Trust: The Foundation of Business Success
Trust is a key driver of customer loyalty, brand resilience, and business growth. Dr Amna Khan unpacks the factors that build or erode trust in organisations, brands, and leaders, and highlights why it is more critical than ever in the current market. She shares research-backed strategies for cultivating transparency, credibility, and consistency, showing businesses how to strengthen relationships with consumers and stakeholders to create long-term value and sustainable success.
AI Versus You or AI With You
Dr Amna Khan explores the growing impact of artificial intelligence on business, consumer behaviour, and society. She examines whether AI represents a threat or an opportunity, helping audiences navigate its ethical, practical, and cultural implications. By reframing the conversation from competition to collaboration, Amna equips businesses to integrate AI in ways that complement human insight, enhance decision-making, and deliver better experiences for their customers without compromising trust or authenticity.
Why We Recommend Booking Amna
Dr Amna Khan translates complex consumer psychology into actionable business strategies, drawing from her extensive academic background and 400+ media appearances across BBC, ITV, and Netflix. Book Dr Khan today to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.
Amna’s approach to leading a session/ chairing a conference is fantastic - she directs and doesn't control, digs for detail while keeping the presenters focused on the issue in hand. She has helped presenters and delegates identify the right solutions and actions to solve a number of professional challenges.
Georgina Durleva
Savant Events
Having witnessed Dr Amna contribute to various panels and speak at industry events, I can say that she is a superstar and a pleasure to speak alongside. Dr Amna delivers her insight in a considered and audience conscious manner, tailoring her comments to the topic and individuals in the room.
Lauren Somers
Partner, HGF
I had the pleasure of hearing Dr. Amna speak for the first time at a retail lunch event, after having heard and read great things about her - she exceeded all expectations! Insightful, articulate, and deeply attuned to the retail landscape, Dr. Amna offered perspectives that were as engaging as they were relevant, holding mine and the audience’s attention from start to finish. Some speakers inform, others inspire - Dr. Amna did both effortlessly.
Hanna Tiyamiyu
Senior Trade Mark Attorney, HGF
