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Gain sharp insight on business, finance, and retail with Ashley Armstrong, Chief UK Business Correspondent at the Financial Times. Ashley covers markets, M&A, and consumer affairs for boardrooms and general audiences alike. Winner of the PRCA City Journalist of the Year 2022.

Trusted by The Sun, The Times, The Telegraph

Ashley Armstrong
Ashley Armstrong

Ashley Armstrong

London, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Ashley Armstrong

Book Ashley

London, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Ashley Armstrong's biography

At a glance

  • Chief UK Business Correspondent at the Financial Times
  • PRCA City Journalist of the Year 2022
  • First journalist to move from The Sun to the Financial Times

Ashley Armstrong is the Chief UK Business Correspondent at the Financial Times, with nearly two decades covering business, finance, and retail across Britain's most-read newsrooms.


She has held senior roles at The Sun, The Times, and The Telegraph before becoming Chief UK Business Correspondent at the Financial Times in 2025. Ashley has reported on some of the most significant moments in recent British economic life: the Liz Truss market meltdown, the cost of living crisis, and pandemic-era M&A scoops at The Times. Known for breaking market-moving stories on M&A, retail, and macroeconomic shocks, she was named PRCA City Journalist of the Year in 2022.


Ashley's experience across the UK’s most influential newsrooms gives her a rare view of how business decisions, politics, and consumer behaviour intersect. She translates complex financial developments into clear insight, helping audiences understand market shifts, corporate strategy, and the real-world impact of economic policy across sectors from retail to financial services.


Audiences leave her sessions with a clearer understanding of where financial markets and the UK economy are heading, practical insight into M&A trends and retail shifts, and a sharper grasp of the gender gaps in pay, investment, and pensions that continue to affect financial outcomes for millions of people.


Whether moderating a panel, hosting a conference, or delivering a keynote, Ashley brings editorial credibility and commercial clarity to every stage.

Ashley's showreel and videos

Why we recommend booking Ashley

Ashley Armstrong brings insight into UK markets, retail, and M&A, grounded in award-winning business journalism across major newsrooms. Her breadth of experience gives her a wide frame for conducting and facilitating business conversations.

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Trusted by The Sun, The Times, The Telegraph

frequently asked questions

Something we've not covered here?

How do I book Ashley Armstrong for my next event?

To book Ashley Armstrong, email ashley.armstrong@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ashley's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Ashley Armstrong's speaking style like?

Ashley Armstrong draws on nearly two decades of frontline business journalism to frame economic and financial topics through the lens of reported, real-world events — referencing specific market moments such as the Liz Truss gilt crisis or pandemic-era M&A activity to ground analysis in documented fact rather than abstraction.

What topics does Ashley Armstrong specialise in?

Ashley Armstrong speaks on UK economic outlook, M&A trends and retail shifts, gender gaps in pay and investment, and the intersection of business decisions with politics and consumer behaviour. She is Chief UK Business Correspondent at the Financial Times, having previously held senior roles at The Sun, The Times, and The Telegraph, and was named PRCA City Journalist of the Year in 2022.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.