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Innovation & consumer insights expert

Bob Moesta

Transform your team's approach to innovation and consumer insights with Bob Moesta, speaker, president of ReWired Group.

Trusted by ReWired Group

Bob Moesta, Speaker | Innovator, Entrepreneur

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Detroit, United States

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Bob Moesta's biography

At a glance

  • Co-creator of Jobs-To-Be-Done theory
  • President of ReWired Group
  • Expert in consumer motivations and decision-making
Bob Moesta is a master innovator and entrepreneur renowned for his profound understanding of consumer motivations and decision-making processes. As the co-creator of the "Jobs-To-Be-Done" theory, he has made a significant impact on how businesses approach product development and customer engagement. His insights into what drives consumer behaviour have transformed the way organisations innovate and connect with their audiences. Bob's journey in the world of innovation began with a passion for creating solutions that address real customer needs. Over the years, he has faced various challenges, including navigating the complexities of market demands and adapting to rapidly changing consumer landscapes. Through perseverance and a commitment to understanding the underlying motivations of consumers, he has developed frameworks that empower businesses to align their offerings with what customers truly seek. Currently, Bob serves as the president of ReWired Group, where he continues to apply his expertise to help organisations innovate effectively. His work has garnered recognition within the industry, and he is a sought-after speaker and consultant. In addition to his practical experience, Bob is co-authoring the upcoming book "Job Moves," which is set to be released in 2024. This publication aims to further explore the principles of the "Jobs-To-Be-Done" theory and its application in various contexts. With a career dedicated to understanding and enhancing consumer experiences, Bob Moesta offers valuable insights that can help businesses thrive in a competitive environment. His unique perspective on innovation and consumer behaviour makes him a key figure in the field, and his contributions continue to shape the future of product development and marketing strategies.

Why we recommend booking Bob

Book Bob Moesta to unlock powerful insights into consumer motivations and decision-making. His expertise in the "Jobs-To-Be-Done" theory will inspire your team to innovate effectively and drive meaningful change in your business. Don’t miss this opportunity!

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Trusted by ReWired Group

frequently asked questions

Something not covered here?

How do I book Bob Moesta for my next event?
Email bob.moesta@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Bob Moesta for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Bob Moesta's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Bob Moesta directly.
What is Bob Moesta's speaking style like?
Bob Moesta delivers insightful presentations that illuminate consumer motivations, transforming how businesses innovate. His engaging style and deep expertise inspire audiences to rethink product development and customer engagement strategies.
What topics does Bob Moesta specialise in?
Email bob.moesta@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Bob Moesta for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Bob Moesta's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Bob Moesta directly.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

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