Eliza Filby is a writer, speaker, and consultant with a focus on generational intelligence, offering valuable insights into the evolving dynamics of society, politics, and the workplace. Her expertise in generational shifts has been sought after by a diverse range of organisations, including VICE Media, Warner Brothers, and the UK Ministry of Defence.
Eliza's journey began with a PhD in Contemporary British History from the University of Warwick, which laid the foundation for her academic and professional pursuits. She has taught at prestigious institutions such as King’s College London and the University of Renmin in China, sharing her knowledge on generational trends with students and professionals alike. Her written work has appeared in notable publications, including The Times, The Guardian, and the Financial Times, further establishing her as a thought leader in her field.
In 2014, she founded GradTrain, a graduate training company, demonstrating her commitment to bridging the gap between education and the workplace. Eliza is also the author of several influential books, including "Generation Shift: How Generational Evolution is Changing the Way We Think, Live and Work," which explores the impact of generational change on various aspects of life.
Her contributions to the discourse on generational issues have been recognised with accolades such as the Europa Forum’s Millennial Leaders Award and her recent appointment as a Fellow of the Royal Society of Arts. Eliza currently serves as a Non-Executive Director of The Mission Group, where she continues to influence strategic decisions with her insights on generational trends. Through her podcast, "It's All Relative," and her weekly substack #majorrelate, she engages audiences in meaningful conversations about the complexities of generational differences.
How are people’s spending priorities changing in the 2020s in the perma-crisis age? Eliza Filby takes the audience through the ways in which different generations are buying from Gen Z’s attitude towards DINK cohab-housing to Baby Boomers expenditure on private healthcare and beauty prodicts. The 2020s are forcing us to prioritise our money in different ways from slow living to climate concern. Consumers are becoming increasingly multi-generational in their spending habits too: what does this mean for brands and services seeking to appeal to a specific or broad demographic?
Gen Z are no longer that young and nor are they all activists. They are certainly emerging with a different set of priorities from millennials from the rise of degree apprenticeships to #nannacore. Eliza Filby explores how you can get beyond the stereotypes and figure out the subgroups within Gen Z, and what they are expecting from brands.
We have four generations in the workplace whose values, expectations and understandings of work vary hugely. As we shift to hybrid working - how can you cater to their different needs, wants and aspirations? How can you ensure age diversity is tackled and practical steps are taken to address this challenge within your organisation? Sharing from the best organisations in the world, Eliza Filby's message is rooted in practical application.
For so long society’s disruptors, millennials are now the anxious parents raising the next generation: Gen Alpha. Eliza Filby takes a closer look at the drivers of modern parenting from sling-dads to childcare costs, from Boomer grandparent money to the smartphone free childhood movement, from natural products to outdoor learning. Learn what we know about Gen Alpha - from voice activation to child obesity, from the legacy of Covid to the use of ChatGPT in school - to understand the unique dynamics of this new generation and how it affects our parenting.
Families have never been so economically entwined and yet families have never been so complicated. The Great Wealth Transfer will see unprecendented sums transfer across the generations but the fact is it’s already started in the form of gifts. Parents have never invested so much in their children from education to house deposits. Families think as families and so must advisors. Eliza Filby explores how advisors can engage with the whole family beyond the Baby Boomer male breadwinner and ensure that all generations are served.
It is estimated that 60% of Britain’s wealth will be in female hands by 2025. Much has been talked about the Great Wealth Transfer and yet female spouses are often the first inheritors of this wealth. How are this generation of women different from previous generations of spouses in terms of their attitude to money, family, retirement and inheritance? How can the Financial Services sector best serve this crucial demographic?
