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Ellen Bennett helps organisations build entrepreneurial mindsets and overcome analysis paralysis through action-based leadership. The founder of Hedley & Bennett works with teams on bootstrapping strategies, execution frameworks, and growth mindset development. Featured in Forbes, Fast Company, and partnerships with Samsung and Le Creuset.

Trusted by Hedley & Bennett, Samsung, Le Creuset

Ellen Bennett
Ellen Bennett

Ellen Bennett

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Ellen Bennett's biography

At a glance

  • Founder of multimillion dollar culinary brand Hedley & Bennett
  • Author of Dream First, Details Later
  • Entrepreneurial speaker on bootstrapping and taking action

Ellen Bennett built the world's largest gourmet apron company from $300 in savings and a refusal to overthink. She now helps audiences understand why action, not perfection, is the starting point for any venture worth pursuing.


Ellen is the founder of Hedley & Bennett, a multi-million-dollar culinary lifestyle brand worn in thousands of restaurants and stocked at Williams Sonoma and Whole Foods. She is the author of Dream First, Details Later, and her entrepreneurial story has been featured in Fast Company, Forbes, and The Today Show.


At 24, Ellen was a cook at a two-Michelin-star restaurant in Los Angeles, tying on the same $5 apron found in every diner on Hollywood Boulevard. She turned that frustration into a company that attracted partnerships with Samsung, Le Creuset, and Vans, and earned the loyalty of Martha Stewart and David Chang. Her talks draw directly from this trajectory, offering a practical framework for moving from idea to execution without waiting for ideal conditions.


Audiences leave her sessions with a clear method for overcoming analysis paralysis, specific strategies for bootstrapping a business with limited capital, and an honest understanding of the unglamorous work that sustains long-term growth.


Book Ellen when your audience needs a proven blueprint for turning a simple idea into something real.

Why we recommend booking Ellen

Ellen bootstrapped Hedley & Bennett from $300 into a multi-million-dollar brand stocked at Williams Sonoma, giving her a rare operator's perspective on launching without capital or perfect conditions. Her framework cuts through analysis paralysis with specific tactics for moving from concept to traction, particularly valuable for teams needing to execute quickly with constrained resources.

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Trusted by Hedley & Bennett, Samsung, Le Creuset

Featured Projects

Ellen Bennett - Dream First, Details Later book cover

frequently asked questions

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How do I book Ellen Bennett for my next event?

To book Ellen Bennett for your event, email ellen.bennett@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you ASAP to confirm Ellen Bennett's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Ellen Bennett's speaking style like?

Ellen Bennett structures her talks around her own founding trajectory — from line cook to multi-million-dollar brand — using it as a practical framework to walk audiences through moving from idea to execution without waiting for ideal conditions.

What topics does Ellen Bennett focus on?

Ellen Bennett's sessions cover entrepreneurship and bootstrapping, overcoming analysis paralysis, and building a brand from limited capital. She is the founder of Hedley & Bennett, a multi-million-dollar culinary lifestyle brand she started with $300 in savings at age 24, and the author of Dream First, Details Later.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.