Iona Bain

Iona Bain is an award-winning financial broadcaster and author who translates complex money matters into practical advice for millions of viewers as BBC Morning Live's resident expert and host of the A Little Bit Richer podcast. As a Metro columnist and two-time author, Iona has built an impressive media portfolio spanning BBC Question Time, Radio 4's Moneybox, and Channel 5 documentaries. Iona is committed to improving financial inclusion, serving as an ambassador for National Numeracy and governor of the Pensions Policy Institute. She is also open about her experiences with dyscalculia, which has informed her advocacy for numeracy education and financial wellbeing for all. Her work earned her Financial Journalist of the Year 2025 and the Freedom of the City of London for her contributions to financial literacy. Iona helps organisations navigate today's financial challenges by combining insight with empathy. Her expertise in consumer finance, from cost-of-living strategies to pension planning, offers practical solutions for businesses seeking to engage younger audiences effectively. Her campaign with Gemma Collins won PR Week's best social media initiative of 2025. Audiences leave Iona's presentations with actionable money management techniques, a clearer understanding of economic trends affecting personal finances, and strategies to harness technology positively while avoiding financial pitfalls. Her warm, jargon-free approach makes complex topics accessible. Book Iona for financial insights delivered with rare clarity and compassion that empowers audiences to take control of their financial futures.