Available to book
Transform impossible goals into reality with James Lawrence, speaker and endurance champion. James works with organizations to build resilience, mental toughness, and peak performance, delivering powerful insights as a Sports Illustrated "Fittest 50" honoree and global record-breaker.
James Lawrence transforms the impossible into possible. Known globally as the Iron Cowboy, he shattered endurance limits by completing 50 Ironman triathlons in 50 days across 50 states, then raised the bar with an unfathomable 100 full-distance triathlons in 100 consecutive days.
Named among Sports Illustrated's "Fittest 50" and featured alongside icons like LeBron James in major media, James captivates audiences with raw authenticity. His message transcends athletics—it's about purpose, resilience, and rejecting mediocrity. The cowboy hat he wore during races so his children could spot him has become a symbol of grit and family-driven determination.
Before conquering endurance records, James built a thriving mortgage company, helping clients build wealth through strategic homeownership. Today, he applies his relentless mindset to ventures in multi-family real estate and Crumbl Cookie franchises, proving his business acumen matches his physical prowess.
Whether addressing corporate teams or coaching individuals, James delivers actionable strategies for breaking through perceived limits and achieving what others consider impossible. Book James Lawrence to ignite your team's potential and redefine what's possible in your organization.
Topics, sessions and talks
James Lawrence, known as the Iron Cowboy, made history by completing 50 Ironmans in 50 days across all 50 states and later achieving 100 Ironmans in 100 consecutive days. In his keynote, he shares powerful stories and insights that inspire audiences to challenge their limits both physically and mentally. Attendees will learn to commit to meaningful goals, break through barriers, build resilience, and align their priorities to achieve seemingly impossible outcomes.
James Lawrence, the Iron Cowboy who completed 100 consecutive full-distance triathlons, transforms impossible challenges into achievable goals through his proven mental fortitude and business acumen. Book this Sports Illustrated "Fittest 50" honoree to help your team break through perceived limits and achieve what others consider impossible.
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frequently asked questions
Something we've not covered here?
To book James Lawrence, email james.lawrence@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm James' availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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