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Endurance champion & peak performance

James Lawrence

Transform impossible goals into reality with James Lawrence, speaker and endurance champion. James works with organizations to build resilience, mental toughness, and peak performance, delivering powerful insights as a Sports Illustrated "Fittest 50" honoree and global record-breaker.

Trusted by Radix Sales, Trainual

James Lawrence, Speaker | Extreme Endurance Athlete, Ironman Cowboy
James Lawrence

James Lawrence

Salt Lake City, United States

Typical fee range

$26k–50k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book James

Salt Lake City, United States

Starting from

$26k–50k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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James Lawrence's biography

At a glance

  • Completed fifty Ironman triathlons in fifty consecutive days
  • Accomplished one hundred full distance triathlons in one hundred days
  • Successful entrepreneur with real estate and cookie franchise businesses
James Lawrence transforms the impossible into possible. Known globally as the Iron Cowboy, he shattered endurance limits by completing 50 Ironman triathlons in 50 days across 50 states, then raised the bar with an unfathomable 100 full-distance triathlons in 100 consecutive days. Named among Sports Illustrated's "Fittest 50" and featured alongside icons like LeBron James in major media, James captivates audiences with raw authenticity. His message transcends athletics—it's about purpose, resilience, and rejecting mediocrity. The cowboy hat he wore during races so his children could spot him has become a symbol of grit and family-driven determination. Before conquering endurance records, James built a thriving mortgage company, helping clients build wealth through strategic homeownership. Today, he applies his relentless mindset to ventures in multi-family real estate and Crumbl Cookie franchises, proving his business acumen matches his physical prowess. Whether addressing corporate teams or coaching individuals, James delivers actionable strategies for breaking through perceived limits and achieving what others consider impossible. Book James Lawrence to ignite your team's potential and redefine what's possible in your organization.

James's showreel and videos

Topics, sessions and talks

Redefine Impossible
James Lawrence, known as the Iron Cowboy, made history by completing 50 Ironmans in 50 days across all 50 states and later achieving 100 Ironmans in 100 consecutive days. In his keynote, he shares powerful stories and insights that inspire audiences to challenge their limits both physically and mentally. Attendees will learn to commit to meaningful goals, break through barriers, build resilience, and align their priorities to achieve seemingly impossible outcomes.

Why we recommend booking James

James Lawrence, the Iron Cowboy who completed 100 consecutive full-distance triathlons, transforms impossible challenges into achievable goals through his proven mental fortitude and business acumen. Book this Sports Illustrated "Fittest 50" honoree to help your team break through perceived limits and achieve what others consider impossible.

Check James's availability

Trusted by Radix Sales, Trainual

Featured Projects

James Lawrence - Iron Cowboy book cover
James Lawrence - Iron Hope book cover
James Lawrence - James Lawrence - The Rich Roll Podcast cover podcast cover

frequently asked questions

Something we've not covered here?

How do I book James Lawrence for my next event?
Email james.lawrence@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm James's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is James Lawrence's speaking style like?
James delivers with authenticity and grit, inspiring audiences to break limits and embrace resilience. His business acumen and endurance achievements motivate teams to pursue purpose and achieve the impossible.
What topics does James Lawrence specialise in?
James Lawrence specialises in discussing endurance, resilience, personal development and more.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.