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Jamie Kern Lima
Unlock resilience, self-worth, and unstoppable growth with Jamie Kern Lima, entrepreneur, bestselling author, and women's empowerment speaker. Jamie inspires audiences through entrepreneurship, personal transformation, and leadership, backed by a billion-dollar exit, Forbes recognition, and Oprah's endorsement.


Jamie Kern Lima is a two-time New York Times bestselling author of Believe It: How to Go from Underestimated to Unstoppable and WORTHY: How to Believe You Are and Transform Your Life, and a guest teacher in the Life You Want class with Oprah Winfrey. She founded IT Cosmetics in her living room and built it into the largest luxury makeup brand in the country, selling the company to L’Oréal in a billion-dollar deal and becoming the first female CEO of a brand in its 100+ year history. Lima’s authenticity, devotion to customers, and resilience landed her on Forbes’ America's Richest Self-Made Women list.
A former Denny’s waitress and struggling entrepreneur, she has endured years of rejection and battled self-doubt, body-doubt, and God-doubt—later embracing her identity as an adoptee and learning to believe she is here with purpose and is worthy, lovable, and enough. A mother of two, Lima is an active investor, speaker, and thought leader dedicated to inspiring and elevating women; her Becoming Unstoppable live event drew over 260,000 viewers and featured support from Oprah Winfrey, Ellen DeGeneres, Robin Roberts, and Maria Shriver.
She is also an active philanthropist, funding leadership training in more than 100 prisons and shelters across the United States and donating over $40 million in product and funds to help women face the effects of cancer with confidence; she is donating 100% of her author proceeds for both WORTHY and Believe It.
Jamie built IT Cosmetics from her living room into a billion-dollar L’Oréal acquisition, became a two-time New York Times bestselling author and sought-after speaker, and exemplifies resilience, authenticity, women’s empowerment and philanthropy, donating over $40 million and funding leadership programs in more than 100 prisons and shelters.
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frequently asked questions
Something we've not covered here?
Jamie Kern Lima draws on her own trajectory — from Denny's waitress and rejected entrepreneur to billion-dollar founder — as the structural backbone of her talks, using her personal story to illustrate the internal shifts required to move from self-doubt to self-belief.
Jamie Kern Lima speaks on entrepreneurship and brand-building, self-belief and overcoming rejection, and women's leadership and confidence. She founded IT Cosmetics and sold it to L'Oréal in a billion-dollar deal, becoming the first female CEO in the company's 100-year history.
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