Available to book
Javier Goyeneche helps organisations build sustainable businesses, drawing on his experience founding EcoAlf from recycled ocean plastic and fishing nets. A sustainability speaker and circular economy speaker, he won the Schwab Foundation's 2020 Social Innovators of the Year award.
Javier Goyeneche is the founder and president of EcoAlf. He studied in Spain, London and Paris while competing in international equestrian events, then earned a degree in Business Administration from the European Business School and completed postgraduate studies in International Marketing Strategies at Northwestern University in Chicago. In 1995, he founded Fun & Basics, a brand of contemporary fashion handbags and accessories. Within a decade, he had grown the business to 350 points of sale and 70 branded retail stores, earning recognition as Best Young Entrepreneur of Madrid in 2005. Frustrated by the waste generated by the fashion industry, Javier set out to create a new concept that merged design with recycled materials.
In 2013, he launched EcoAlf, named after his sons. Under his leadership, the company has built a full lifestyle collection, including outerwear, swimwear and accessories, and expanded its distribution to leading department stores worldwide. He opened an integrated EcoAlf concept store in Madrid in 2013, has since collaborated with brands including Apple, Swatch and Coca-Cola, and has opened international stores in Berlin and Amsterdam. EcoAlf is a certified B Corp, committed to making a positive impact on the world. Javier's vision for EcoAlf grew from a wish to create a sustainable fashion brand that conserves natural resources for future generations, and his belief that recycled materials can produce products every bit as good as non-recycled ones.
Fifteen years on, that mission remains strong. Javier calls for greater responsibility in the fashion industry, one of the largest polluters globally, and argues that the sector should prioritise ethical practice over aesthetics. Recognised as a leading young European businessman, he prioritises innovation, research and ethical growth. He was featured on the Thinkers50 talent radar in 2019 and received the Schwab Foundation's Social Innovators of the Year award in 2020 for his contribution to sustainable fashion. After selling Fun & Basics in 2012, he committed himself fully to EcoAlf, which has grown into a global leader in sustainability through sustained investment in research and development. Javier's approach involves recycling materials such as PET plastic bottles, fishing nets and used textiles into high-quality fabrics for clothing and accessories. He also founded the EcoAlf Foundation, which runs the Upcycling the Oceans initiative, working with fishermen to remove waste from the Mediterranean. In 2017, the initiative rescued over 250 tons of waste, operating in 70 ports with the help of more than 3,000 fishermen.
Topics, sessions and talks
Javier Goyeneche highlights the escalating waste crisis and the urgent need for sustainable innovation. He explores how Ecoalf transforms discarded materials into stylish, high-quality fashion while addressing the environmental impact of one of the world’s most polluting industries. Through his insights, Javier inspires attendees to rethink consumption and embrace solutions that prioritise sustainability and innovation, proving that ethical practices can drive both creativity and business success.
Javier Goyeneche shares his journey as a serial entrepreneur, offering valuable lessons on how to balance creativity, business ethics, and market strategy. He underscores the importance of fostering strong relationships, embracing innovation, and maintaining a commitment to quality. Attendees will gain practical insights into developing resilience and clarity in their entrepreneurial pursuits, ensuring they can navigate challenges and seize opportunities in competitive industries with confidence.
Javier Goyeneche explores the rising demand for businesses to align with consumer values and address social and environmental challenges. He explains how innovation and sustainability can intersect to drive impactful change while maintaining profitability. Drawing on his experience with Ecoalf, Javier emphasises the need for businesses to prioritise people, the planet, and profit in equal measure, equipping attendees with a roadmap to thrive in an era of ethical entrepreneurship.
Book Javier Goyeneche to inspire your team with his visionary approach to sustainable fashion. His innovative strategies and commitment to environmental responsibility will equip your business to rethink its impact, fostering a culture of sustainability and ethical leadership. Don't miss the chance to learn from a true industry pioneer.
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frequently asked questions
Something we've not covered here?
To book Javier Goyeneche, email javier.goyeneche@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Javier's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Javier Goyeneche structures his sessions around the Ecoalf case study, using his own company as a live demonstration of how recycled materials — including PET plastic bottles, fishing nets, and used textiles — can be converted into a commercially viable fashion brand, grounding his arguments in measurable outcomes such as the removal of over 250 tons of waste from the Mediterranean through the Upcycling the Oceans initiative.
Javier Goyeneche speaks on sustainable fashion and waste innovation, entrepreneurial resilience and business ethics, and the intersection of profitability with environmental responsibility. He founded EcoAlf, a certified B Corp that transforms recycled materials including PET bottles, fishing nets and used textiles into a global fashion collection, and received the Schwab Foundation's Social Innovators of the Year award in 2020.
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