Jim Stengel is widely regarded as a distinguished marketing expert renowned for his innovative strategies during his time at Procter & Gamble. His work emphasizes the significance of brand ideals, which entail profit and growth programs centered around enhancing the lives of individuals. Stengel's exceptional leadership at P&G resulted in a successful turnaround, prompting him to establish his own consultancy and think tank, known as the Jim Stengel Group. Through his "Purpose Path to Growth" approach, he assists businesses in sustaining growth, distinguishing themselves in the market, and engaging their employees. Stengel also imparts his extensive knowledge as an adjunct professor and through his books, such as "Grow" and "Unleashing the Innovators." His contributions to marketing have garnered recognition and accolades from industry publications and organizations. With his unwavering passion, visionary mindset, and entrepreneurial spirit, Stengel serves as an inspiration for brands and organizations, urging them to embrace novel ideas and innovative approaches to remain competitive in the modern world.
In 2008, shortly after helping Procter & Gamble capture its first-ever Advertiser of the Year Award at Cannes Lions, Jim Stengel shocked the marketing world by leaving his lucrative and prestigious role as Global Marketing Officer – to start his own company.
What are the different approaches for activating a global brand for local impact? In This challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Stengel will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures. Participants will be able to take away applied learnings that they can start acting on immediately.
Jim Stengel, a master communicator in the business of assisting companies in telling their stories, possesses a remarkable ability to foster purposeful conversations. Through his adept questioning, teasing out, cajoling, and eliciting of bold truths, he aids leaders and organizations in defining their purpose.
The traditional mission and vision is a formula for mediocrity, says Jim Stengel. To hit big targets a bigger goal is needed. Businesses instead, he believes, need to identify and activate a distinctive ideal and build company culture around its purpose.
How and why are digital startups toppling legacy companies? Jim Stengel Believes it’s because big companies lose their original excitement, purpose, and drive over the years.
Innovation is more critical than ever to succeeding in business, as globalization and digitization now offsets many other competitive advantages such as cost, capacity and supply-chain availability. Done right, innovation drives customer success and loyalty and financial success. But Jim mcnerney believes innovation has to be more actively managed than any other activity, needs support and funding through step function changes in productivity in the business base, and when done successfully, is the primary reason “the best of the best” will want to join your company. Using his history of executive leadership at The Boeing Company, 3M and GE, mcnerney explores the intersection of innovation, leadership and global competition, and the pitfalls that can occur when too much innovation happens too fast—or when innovation’s pace does not meet market or competitive requirements.
Discover the remarkable influence of brand ideals through the insights of Jim Stengel, a renowned figure in the UK business landscape. As a former executive at P&G and the founder of the Jim Stengel Group, he has dedicated his career to understanding the profound impact of purpose-driven strategies on sustainable business growth, market differentiation, and employee involvement. Drawing from his vast experience and acclaimed publications, Jim Stengel will guide you on a transformative journey along the 'Purpose Path to Growth' strategy.
