International Women's Day
- First female Tornado fighter pilot in Royal Air Force
- Director of Generative AI at PwC
- Recognised among 50 Most Inspiring Women
Jo Salter MBE breaks barriers as Britain's first female fast jet pilot, combining military precision with transformative leadership expertise to deliver powerful insights on resilience and organisational change.
With an illustrious career spanning the Royal Air Force's 617 Squadron and executive leadership at PwC including as Director of Global Transformative Leadership and later of GenAI, Jo's journey from cockpit to boardroom exemplifies her exceptional ability to navigate high-pressure environments. Her recognition includes appointment as MBE by Prince William and ranking as one of the top motivational speakers in the UK by Global Gurus.
Jo helps organisations thrive amid uncertainty by translating her experience flying Tornado jets into practical leadership strategies. Her unique perspective bridges military discipline with corporate innovation, enabling teams to maintain peak performance during transformation. She specialises in building resilient cultures where calculated risk-taking and decisive action drive sustainable results.
Audiences gain actionable frameworks for decision-making under pressure, proven techniques for building high-performing teams across diverse environments, and practical strategies for embracing change as a competitive advantage rather than an obstacle.
Book Jo Salter for an unforgettable keynote that transforms how your organisation approaches leadership challenges with the precision and courage of a pioneering aviator.
Topics, Sessions and Talks
Disruption and Transformation
Adopting a Change Mindset
Jo Salter's military career has equipped her with deep expertise in change management and fostering a change mindset. Navigating a landscape of constant evolution and unexpected challenges, Jo learned to challenge norms and embrace change. This invaluable experience has shaped her approach to challenges, enabling her to tackle them with confidence and strategic insight. Attendees will learn how to cultivate a change mindset and apply these principles to overcome obstacles in their own careers.
Jo Salter, the Director of GenAI at PwC, shares her expertise in Generative AI, emphasising the importance of navigating emerging technologies and implementing ethical AI strategies. Attendees will learn about the opportunities and challenges of Generative AI in the business landscape, gaining insights into how to effectively leverage this technology while addressing potential risks.
How to Empower Female Leadership in the Workplace
Jo Salter, the first female fast jet pilot, exemplifies female leadership and resilience in a male-dominated military sector. By commanding an all-male squadron, she demonstrates the potential of women in leadership roles and business. Jo inspires women to believe in their ability to pursue high-impact careers, leading with power and confidence. Attendees will learn about overcoming barriers, the importance of resilience, and how to embrace leadership opportunities in their own careers.
How to Build High-Performing Teams
Jo Salter, with her extensive experience managing high-performing teams in the RAF and at PwC, specialises in building and sustaining excellence in team dynamics. She emphasises resilience, strategic thinking, and diversity to cultivate innovative environments where individuals thrive. Through her leadership insights, Jo teaches attendees how to harness individual strengths to form high-performing teams. Participants will leave with actionable strategies to enhance team performance and foster a culture of excellence.
Why We Recommend Booking Jo
Jo Salter MBE, Britain's first female fighter jet pilot and transformative leadership expert, delivers powerful insights on resilience and organisational change by translating her experience from cockpit to boardroom into practical strategies that help teams thrive amid uncertainty.fast
Trusted by Deutsche Bank, EDF Energy, Three, Ministry of Defence, Straumann UK, Wells Fargo, DP World, British American Tobacco, AIB Group, Equinix
We have received tons of positive feedback on Jo – she was amazing and did exactly what we wanted: she was inspirational, conveyed the right messaging on mindset, overcoming obstacles and energised the team. I think many of my colleagues would have loved to spend more time with her … a warmhearted thanks!
Head of Marketing & Communications
Head of Marketing & Communications, Deutsche Bank
I can tell you that Jo was excellent, everything she delivered hit the spot and I have been told the day was better because of her contribution, we really enjoyed her participation, thank you very much.
Learning Sourcing Manager, EDF Energy
Without a doubt, Jo was the best speaker I’ve ever had the pleasure of listening to. Totally outstanding. A perfect balance of content within Jo’s story, so relevant to our team, our lives and the event. Couldn’t be rated higher, and so many amazing comments from the team about being inspired and taking insights away for change.
Head of Business Delivery, Three
