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Consumer behaviour expert & speaker

Ken Hughes

Transform customer experiences with Ken Hughes, speaker and consumer behaviour expert. Ken works with global brands to decode modern consumer culture and predict future trends, delivering award-winning insights for Starbucks, Google, Coca-Cola and the NFL.

Trusted by Starbucks, Google, Coca-Cola, NFL

Ken Hughes

Speaker Biography

Key topics about

  • World leading consumer behaviouralist
  • Expert in customer experience and marketing
  • Sought-after keynote speaker, host and emcee
Ken Hughes is a leading authority on customer experience and modern consumer culture. He works with some of the world’s biggest brands, including Starbucks, Google, Coca-Cola, Verizon Media, and the NFL, helping them navigate customer and employee engagement, marketing, and branding in an evolving marketplace. With over 20 years of experience as CEO of a consumer insight agency, Ken draws on expertise in consumer and cyberpsychology, digital anthropology, behavioural economics, and social futurology to explore shifting consumer needs and predict future trends. An author, TED speaker, part-time university professor, and actor, he delivers engaging and thought-provoking talks, combining insight with sharp Irish wit. As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development, and motivation. He brings this to life in his coaching work with high-performance athletes and executives worldwide. Ken is a regular highlight on the international conference circuit, sharing his thought-disrupting insights and motivating content with tens of thousands of delegates globally, and is frequently recognised for his impact and engaging style with "Best Speaker" awards. Contact PepTalk today to learn about Ken Hughes' availability and fee information.

Ken's Showreel and Videos

Topics, Sessions and Talks

The Blue Dot Consumer: Understanding the Modern Customer Connection
Ken Hughes explores the changing dynamics of modern consumerism, likening today's customers to the blue dot on Google Maps, as they centre their experiences around personal preferences. He highlights the demand for instant, authentic, and emotionally engaging interactions, urging brands to foster collaborative relationships rather than transactional ones. Attendees will learn how technological advancements and the influence of Gen Z and Gen Alpha are reshaping expectations, equipping them with strategies to connect meaningfully with their customers.
Taylormaking. How to Use Customer Experience to Build Brand Success
Ken Hughes uses Taylor Swift's emotional connection with her audience as an example of how brands can cultivate loyalty. He highlights the importance of authenticity, personalization, and customer empowerment, alongside strategies like 'excite and delight' initiatives. By fostering collaboration and a sense of belonging, brands can strengthen relationships with customers. Attendees will learn actionable insights on enhancing customer and employee experiences, ultimately driving brand success through meaningful connections rather than mere transactions.
AI, Data and Disruption. Winning the Race for Customer Relevance
Ken Hughes explores the transformative role of artificial intelligence in shaping consumer decision-making and its implications for marketing and customer engagement. He highlights the need for brands to leverage AI and emerging technologies to create more meaningful connections with customers, particularly Gen Z and Gen Alpha. By examining the sociological and cultural impacts of these advancements, attendees will learn how to adapt their strategies for a rapidly evolving business landscape, ensuring relevance in a changing game.
Igniting the Spark. How Creativity and Risk Drive the Innovation Engine
Ken Hughes examines how creativity and risk-taking drive innovation at all levels. He highlights the struggle organizations face in fostering these essential qualities, often stalling the innovation process. Ken argues that breaking free from habitual routines and rigid structures is vital for growth. Attendees will learn how to embrace agility, play, and vulnerability to enhance their leadership skills and inspire innovative thinking in their personal and professional lives.

Why We Recommend Booking Ken

Unlock transformative insights with Ken Hughes, the 'King of Customer Experience'. Trusted by giants like Google and Coca-Cola, his expertise in consumer behaviour and modern marketing empowers teams to address today’s challenges. Book now to enhance your organisation’s success.

Check Ken's availability

Trusted by Starbucks, Google, Coca-Cola, NFL

Featured Projects

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frequently asked questions

Got Questions About Booking a Speaker?

What topics does Ken Hughes specialise in?
Ken Hughes specialises in discussing consumer behaviour, consumer experience, retail futurology and more.
What is Ken Hughes's speaking style like?
Ken delivers energetic, thought-provoking presentations tailored to each audience. His engaging style challenges attendees to think differently, leaving a lasting impression and consistently exceeding expectations with both content and delivery.
Does Ken Hughes offer virtual speaking engagements?
Yes, Ken Hughes offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.

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