Lea Karam

Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence across tech, entertainment, culture and commerce. Named a “pioneer in the field of Behavioural Science” by Campaign Magazine and said to “influence hearts, minds and commercial decisions in the industry” by Marketing Week, Lea developed a reputation as one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made her signature mission to transform complex human behaviours into accessible interventions that translate behavioural insight into commercial growth and social change. Her tangible predictions and impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024), with Lea also featured by Inside Behavioural Economics as one of the world’s top behavioural experts. As the Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into media and marketing practices and ​therefore was termed 'The Industry's Behavioural Scientist'. Helping clients understand hidden viewer habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s shifting cultural and technological landscape. Her work spans across the world's most influential brands and platforms including BBC iPlayer, ITV, Canon, Amex, TikTok, Snapchat and Google, with Lea recurrently invited to grace the stage of the world's top industry events including Cannes Lions, SXSW, Royal Television Convention and MIPCOM.