- Former VP of marketing at Bumble and Headspace
- Expert in brand marketing and strategic growth
- Keynote speaker on consumer behaviour and storytelling
Louise Troen is a brand expert and the Chief Marketing Officer at Clue, with a career that spans over a decade in the consumer tech landscape. Her expertise lies in brand marketing, strategic communications, and driving growth for mission-driven startups, particularly in the health-tech sector.
Louise has held pivotal roles at companies like Bumble, Headspace, and Formula E, where she has been instrumental in shaping brand narratives and executing culturally significant campaigns.
Throughout her career, Louise has demonstrated an entrepreneurial leadership style, characterized by a growth mindset and a commitment to creative innovation. She played a key role in expanding Bumble's international presence and led impactful campaigns at Headspace, including notable partnerships with Nike and Raheem Sterling.
Her journey began in communications, where she collaborated with culturally relevant brands like Converse and Uniqlo, before moving to Los Angeles to work with high-profile talent.
Louise's insights into consumer behavior and brand storytelling are invaluable for organizations aiming to influence culture and drive positive change. She is particularly vocal about the importance of community and content in the marketing ecosystem, believing that these elements are crucial for success.
Her ability to lead and grow teams globally has earned her recognition as a dynamic professional in the industry.
In addition to her corporate achievements, Louise is a sought-after keynote speaker, sharing her knowledge on brand marketing and strategic growth with audiences worldwide.
Her passion for building brands that resonate with consumers and her innovative approach to marketing make her a compelling figure in the ever-evolving marketplace.
With a track record of success and a commitment to driving cultural change, Louise Troen continues to inspire and lead in the world of consumer tech.
Louise's Showreel and Videos
Topics, Sessions and Talks
The Power of Brand and Storytelling
Louise Troen explores how brand identity and storytelling shape consumer behaviour, culture, and business success. Drawing from her experience at Bumble, Headspace, and other industry leaders, she reveals how emotionally resonant narratives can drive engagement, loyalty, and growth. With a deep understanding of content, partnerships, and brand strategy, she shares insights into crafting compelling campaigns that not only sell products but shift perceptions and create lasting impact.
Tech for Good, and How to Build it Better
Technology has the power to transform lives, but building truly impactful brands requires more than just innovation. Louise Troen examines the intersection of technology, purpose, and consumer trust, sharing lessons from her leadership in high-growth, mission-driven companies. She unpacks what it takes to scale a tech brand with integrity, ensuring that rapid growth aligns with positive societal change, and how businesses can harness marketing to inspire, educate, and drive meaningful action.
The Role of Marketing in Today's Modern World
Marketing has evolved beyond selling - it’s about shaping culture, influencing behaviour, and building lasting connections. Louise Troen delves into the shifting role of marketing in a world driven by digital platforms, community engagement, and purpose-led storytelling. Drawing from her work with global giants like Google and Headspace, she reveals how brands can stay relevant, leverage data without losing authenticity, and craft campaigns that cut through the noise to drive real-world change.
The Changing Landscape of Consumerism
Consumer expectations are evolving at breakneck speed, demanding brands to be agile, authentic, and deeply attuned to cultural shifts. Louise Troen unpacks the trends shaping modern consumer behaviour, from the rise of conscious consumption to the impact of digital communities. With insights from leading some of the most culturally defining campaigns of the past decade, she explores how businesses can adapt, innovate, and build brands that don’t just react to change, but actively drive it.
Why We Recommend Booking Louise
Unlock your brand's potential with Louise Troen, former VP at Bumble and Headspace. As an accomplished CMO her insights on consumer behaviour and strategic growth can transform your business. Book now to enhance your marketing strategy.
