Lucy Werner

Lucy Werner is the founder of HypeYourself.com, an education platform that transforms how individuals build and promote their personal brands. With over 20 years in communications, Lucy has carved a unique niche as the champion for creative entrepreneurs who want to amplify their visibility without traditional PR budgets. As the author of business bestsellers "Hype Yourself" and "Brand Yourself," Lucy translates complex PR strategies into practical, actionable tools that have helped thousands of founders gain media attention and build credibility. Her work has earned recognition in the Alt Marketing Power 100, The Dots Rising Stars, and Startups Magazine's 21 Most Influential Women. Lucy's influence extends beyond her books. Her weekly Substack newsletter reaches over 12,500 creative entrepreneurs, offering fresh perspectives on self-promotion, alternative income streams, and what she calls "slightly above average living." As a global Adobe Express ambassador and Domestika instructor, she brings her expertise to platforms where creative professionals already gather. What sets Lucy apart is her refreshingly straightforward approach. Describing herself as "a nobody who wants to help you become somebody," she combines practical PR knowledge with authentic storytelling that resonates with today's entrepreneurs facing real-world challenges. Lucy delivers workshops, keynotes, and panel discussions for prestigious creative spaces including Bayes Business School, Courier magazine, and University of Arts London. Her expertise particularly shines when addressing how businesses can build visibility in crowded marketplaces through strategic personal branding. Book Lucy to give your audience the practical tools and confidence to promote themselves effectively in today's competitive landscape.