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As much as we might desire it, the future we face will not be predictable. We are living in a fast-changing and uncertain time and we are entering this new global order with a way of seeing and thinking better suited for a world now several centuries behind us. A world that could be explained in simpler terms, when you could expect and carefully plan for gradual shifts in the status quo.
Successful companies operating in mature industries that embrace incremental change find themselves on a path that gets narrower and narrower. Eventually, they reach the end of the path, and by then, their customers have forsaken them for a new offering that nobody saw coming. In cases where companies do take disruptive risks, it’s often because they’re backed into a corner and there’s no other choice.
What does it take to be a disruptive leader? Do You need to be a brilliant agitator like Steve Jobs? A Driven workaholic with a passion to change the world like Tesla’s Elon Musk? Sure, CEOs like that get a lot of press, but there’s more to success than being loud and charismatic. Truly disruptive leaders are like Master Chefs on a cooking show, always looking for ways to take existing ingredients— the same ones everyone else has access to—and combine them in unique ways.
Renowned expert in disruptive innovation, Luke Williams, shares transformative thinking strategies for businesses. With a background in marketing, product design, and innovation at NYU Stern and Frog Design, he brings valuable insights from his global experience and bestselling book, "Disrupt." Attendees can learn to lead and innovate in their industry by attending Williams' keynote on disruptive thinking.
