Mark Earls

Mark Earls is a pioneering writer, speaker, and advisor renowned for his insights into human behaviour and its implications for marketing and communication. His work challenges conventional thinking, encouraging audiences to reconsider the assumptions that underpin their decisions and actions. With a career spanning advertising and consultancy, Mark has developed a reputation for making complex ideas accessible and actionable. Mark's journey began in the advertising industry, where he held significant roles at agencies such as St Luke's and Ogilvy. His experience in account planning has equipped him with a unique perspective on how human behaviour influences consumer choices and organisational dynamics. He is particularly noted for his early application of behavioural economics to marketing, having introduced the influential System 1/System 2 model of decision-making long before it gained widespread recognition. Mark has faced the challenge of simplifying behavioural science throughout his career, making it relevant to a broad audience. He believes that understanding our social nature is crucial for effective communication and behaviour change. His commitment to practical action is evident in his creation of tools, maps, and experiences designed to facilitate deeper understanding and engagement. Mark is an award-winning author, with notable works including "Welcome to the Creative Age" and "Herd," which explore the dynamics of collective behaviour. His contributions to the field have earned him accolades and invitations to speak at conferences worldwide, from New York to Shanghai. In addition to his writing and speaking engagements, Mark is dedicated to nurturing the next generation of marketing and creative professionals. He teaches on various professional development programmes and is a Fellow of The UK Marketing Society and the RSA.