Available to book
Mark Johnson
Mark Johnson helps organizations turn disruption into competitive advantage through innovation strategy and business model design. Co-founder of Innosight with Clayton Christensen, Mark delivers frameworks tested at Adobe and Netflix, earning Harvard Business Review's McKinsey Award and Axiom Business Book recognition.
Mark Johnson helps leaders navigate disruption by turning long-term vision into concrete action. His work sits at the intersection of innovation strategy and business model design, offering frameworks that move companies from reactive to future-ready.
Johnson co-founded the innovation consultancy Innosight with Clayton M. Christensen, the Harvard Business School professor who originated the theory of disruptive innovation. His book Lead from the Future won a 2021 Axiom Business Book Award, and his Harvard Business Review article on business model reinvention earned a McKinsey Award.
Mark draws on decades of consulting with global organizations to show leaders how to build capabilities for transformation rather than simply respond to market shifts. His frameworks, tested across companies from Adobe to Netflix, address both the analytical and cultural dimensions of change. He demonstrates that visionary leadership is not an innate trait but a learnable skill, one that combines future-back thinking with disciplined execution.
Audiences leave Mark's sessions with a practical process for redesigning business models, a method for balancing today's core operations with tomorrow's growth opportunities, and a clearer understanding of how to translate long-range vision into near-term priorities.
Book Mark Johnson to give your audience a proven, actionable path from disruption to sustained competitive advantage.
Johnson co-founded Innosight with Clayton Christensen and brings battle-tested frameworks from Adobe to Netflix that translate long-range vision into executable strategy. His McKinsey Award-winning work on business model reinvention gives leadership teams a practical process for balancing core operations against future growth.
often considered together
Larry Keeley
Innovation
Creativity
Business Strategy
frequently asked questions
Something we've not covered here?
Mark Johnson delivers sessions built around a future-back thinking framework, a structured method he developed through decades of consulting work and codified via Innosight. The framework guides organisations through business model redesign by working backwards from a long-range vision to identify near-term priorities, balancing core operations with growth opportunities.
Mark Johnson speaks on innovation strategy, business model design and future-back leadership, drawing on frameworks tested with organisations including Adobe and Netflix. He co-founded the innovation consultancy Innosight alongside Clayton M. Christensen, and his book Lead from the Future received a 2021 Axiom Business Book Award.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
