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Speaker & award-winning creative director

Matt Follows

Transform creative careers with Matt Follows, speaker and award-winning creative director. Matt works with creative professionals to unlock potential, build confidence, and sustain creative excellence, delivering practical insights from 20 years at Wieden + Kennedy, M&C Saatchi, and Clemenger BBDO.

Trusted by Wieden + Kennedy, M&C Saatchi, Clemenger BBDO

Matt Follows
Matt Follows

Matt Follows

London, United Kingdom

Typical fee range

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

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Matt Follows's biography

At a glance

  • Multi award-winning copywriter and creative director
  • Worked at Wieden + Kennedy, M&C Saatchi, Clemenger BBDO
  • Coach and mentor for creative professionals

Drawing on 20 years of experience on the creative frontline, Matt is a multi award-winning copywriter and creative director who has worked at renowned agencies such as Wieden + Kennedy, M&C Saatchi, and Clemenger BBDO. In addition to his impressive career, he has spent over a decade coaching and mentoring some of the most talented and prolific creative minds in the world.


With a wealth of psychological tools, techniques, and a no-nonsense approach, Matt possesses the knowledge, wit, and wisdom necessary to help you ignite, amplify, and sustain a creative life that you'll never want to escape from. His guidance will empower you with the courage, confidence, and insatiable curiosity needed to thrive in the creative industry.


What sets Matt apart is his ability to cut through the fluff, filler, and New Age nonsense. His approach is refreshingly honest and straightforward, ensuring that you receive practical and valuable advice without any unnecessary distractions. With Matt as your guide, you can expect a transformative journey towards a more fulfilling and successful creative career.

Why we recommend booking Matt

Matt brings over two decades of frontline creative experience from top agencies, offering unparalleled insights and proven strategies to elevate your team's creative output. His direct, no-nonsense approach cuts through the clutter, delivering practical advice that will empower and inspire your team to achieve new heights of innovation and success. Booking Matt means investing in a transformative experience that will ignite passion, boost confidence, and foster an environment where creativity thrives.

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Trusted by Wieden + Kennedy, M&C Saatchi, Clemenger BBDO

frequently asked questions

Something we've not covered here?

How do I book Matt Follows for my next event?

Email matt.follows@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Matt's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Matt Follows's speaking style like?

Matt Follows draws on 20 years of industry experience to deliver sessions built around psychological tools and techniques for creative professionals, framed through a coaching and mentoring methodology developed over a decade working with practitioners in the field.

What topics does Matt Follows specialise in?

Matt Follows speaks on creative careers, high performance, and coaching and mentoring for creative professionals. He is a multi-award-winning copywriter and creative director with 20 years of experience at agencies including Wieden + Kennedy, M&C Saatchi, and Clemenger BBDO.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.