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AI brand measurement & influence expert

Max Osborne

Master your marketing in the community era with Max Osborne, AI-powered brand measurement expert. Max helps global brands implement data-driven influence strategies at scale through his platform ThisThat. Winner of the Best Tech award three consecutive years running and backed by leading VCs and unicorn founders.

Trusted by ThisThat

Max Osborne

Speaker Biography

Key topics about

  • Founder and CEO of brand measurement platform ThisThat
  • Pioneer in community era marketing and influence measurement
  • Former AI research supervisor and global snowboard competitor
Max Osborne is the Founder and CEO of ThisThat, a brand measurement company that helps organisations measure and govern influence at scale in the community era of marketing. Max founded ThisThat after an unconventional early career that saw him go from global snowboard competitor to AI research supervisor. ThisThat enables organisations to capture genuine audience responses, automate insight generation using AI, and translate social engagement into measurable brand performance. Backed by leading venture capital firms and several unicorn founders, the company has received multiple BestTech awards while partnering with major brands and agencies worldwide. Max works with marketing teams and agencies to rethink how brand influence is measured in the community era, where audiences, creators, and peer recommendation increasingly shape purchasing behaviour. His approach combines behavioural insight, rapid audience surveying, and AI-powered analytics to help organisations move beyond vanity metrics towards evidence-based marketing decisions. Audiences gain a clearer understanding of how influence operates within modern consumer ecosystems, how to measure the true impact of creator partnerships, and how data can be used to guide smarter marketing investment and brand growth strategies. Book Max to learn how leading brands are replacing vanity metrics with genuine influence measurement and turning social media spend into strategic brand investment.

Max's Showreel and Videos

Why We Recommend Booking Max

Max's work with global brands as the founder of ThisThat gives him unique insight into how influence actually translates into brand performance. Clients value his practical approach to proving influencer ROI and governing community-driven programmes at scale without sacrificing brand integrity.

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Trusted by ThisThat

frequently asked questions

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What topics does Max Osborne specialise in?
Max Osborne specialises in discussing brand measurement, influencer marketing, AI-driven insights and more.
What is Max Osborne's speaking style like?
Previous bookers say Max Osborne connects well with audiences and speaks with clarity, confidence, and ease.
Does Max Osborne offer virtual speaking engagements?
Yes, Max Osborne offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
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