Available to book
Ros Atkins
Sharpen communication with Ros Atkins, BBC Analysis Editor and communication strategist. Ros applies the communication methods behind his globally recognised journalism to help professionals convey complex ideas with clarity and confidence. Creator of the global 50:50 Project, featured in Harvard Kennedy School and London Business School research.
Ros Atkins is one of the BBC's most recognised journalists, a broadcaster who has transformed how complex information is explained to mass audiences, and the developer of one of the most influential diversity initiatives in global media. As Analysis Editor at BBC News and creator of the Ros Atkins On... video explainer series, Ros has developed a distinctive methodology for breaking down complicated stories into clear, accessible narratives. His explainers, which cover everything from Brexit and the war in Ukraine to major elections and global crises, have reached vast audiences across television, radio, and social media.
He co-presents The Media Show on BBC Radio 4 and previously presented Outside Source across BBC World News and the BBC News Channel for a decade. As founder of the 50:50 Project, he has led a widely adopted initiative to improve representation in media content. What began within a BBC newsroom has grown into a global movement used by organisations across multiple sectors, supported by research from leading academic institutions and recognised with international awards.
Ros is the author of The Art of Explanation, in which he shares the ten rules he has refined throughout his career to help people convey complex information with precision and conviction. His podcast, Communicating with Ros Atkins, extends this work further. Ros has moderated and hosted events for the World Travel Forum Lucerne, the World Travel and Tourism Council, and the World Travel Market. Ros shares practical communication frameworks that help teams convey complex ideas with precision and confidence. He draws on newsroom experience, live broadcasting, and digital storytelling to demonstrate how structure, brevity, and clarity can transform internal and external communication, particularly in high-pressure or fast-moving environments.
Book Ros to bring clarity, structure, and insight to your organisation’s communication challenges.
Topics, sessions and talks
Ros Atkins draws on his experience as a BBC Analysis Editor and creator of the widely recognised Ros Atkins On... format to explore why clear communication so often breaks down. He distils years in high-pressure newsrooms into a practical framework for structuring ideas, cutting through noise, and delivering messages with precision. Through real examples and his signature concise style, Ros shows how to organise information effectively, helping audiences develop clarity, confidence, and impact in their everyday communication.
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frequently asked questions
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To book Ros Atkins, email ros.atkins@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ros' availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Ros Atkins structures his sessions around the ten-rule framework from his book The Art of Explanation, drawing on real examples from his BBC explainer series to demonstrate how complex information can be broken down into clear, precise narratives.
Ros Atkins speaks on clear communication, structuring complex information, and media diversity. He is the BBC Analysis Editor behind the Ros Atkins On... explainer series and author of The Art of Explanation, and founded the 50:50 Project, which has grown from a single newsroom into a global initiative adopted across multiple sectors.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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