Ros Atkins

Ros Atkins is one of the BBC's most recognised journalists, a broadcaster who has transformed how complex information is explained to mass audiences, and the developer of one of the most influential diversity initiatives in global media. As Analysis Editor at BBC News and creator of the Ros Atkins On... video explainer series, Ros has developed a distinctive methodology for breaking down complicated stories into clear, accessible narratives. His explainers, which cover everything from Brexit and the war in Ukraine to major elections and global crises, have reached vast audiences across television, radio, and social media. He co-presents The Media Show on BBC Radio 4 and previously presented Outside Source across BBC World News and the BBC News Channel for a decade. As founder of the 50:50 Project, he has led a widely adopted initiative to improve representation in media content. What began within a BBC newsroom has grown into a global movement used by organisations across multiple sectors, supported by research from leading academic institutions and recognised with international awards. Ros is the author of The Art of Explanation, in which he shares the ten rules he has refined throughout his career to help people convey complex information with precision and conviction. His podcast, Communicating with Ros Atkins, extends this work further. Ros has moderated and hosted events for the World Travel Forum Lucerne, the World Travel and Tourism Council, and the World Travel Market. Ros shares practical communication frameworks that help teams convey complex ideas with precision and confidence. He draws on newsroom experience, live broadcasting, and digital storytelling to demonstrate how structure, brevity, and clarity can transform internal and external communication, particularly in high-pressure or fast-moving environments. Book Ros to bring clarity, structure, and insight to your organisation’s communication challenges.