Available to book
Sarah Norman
Sarah Norman helps organisations turn data into decisions. As TikTok's Head of Strategy and Analytics and Wharton Senior Fellow, she equips teams with practical frameworks in data storytelling, analytics leadership, and strategic communication, drawing on her expertise at Google and TikTok.
Sarah Norman turns raw data into decisions. As TikTok's Head of Strategy and Analytics, she has spent her career helping organizations stop drowning in numbers and start leading with them.
A Wharton Senior Fellow and former Google Data Evangelist, Sarah developed the Know, Go, Grow framework, a structured method for transforming complex datasets into clear business narratives. Her work has been tested across industries and organizational levels at two of the world's most data-intensive companies.
Most professionals today have more data than they know what to do with. Sarah's methods close that gap. Whether someone is pitching an initiative to a CEO, building a case for AI investment, or making their contributions visible in a performance review, her approach gives them a repeatable way to make complexity land. She teaches clarity as a professional skill, not a personality trait.
Audiences walk away with three things they can use right away: a structured framework for turning data into persuasive narratives, techniques for tailoring insights to different stakeholders, and strategies for standing out in environments where everyone has access to the same information. Each tool comes directly from her hands-on work at Google and TikTok.
Book Sarah when you want your audience to leave with a skill that makes everything else they do more effective.
Sarah's hands-on work building data-driven sales strategy at TikTok and Google, combined with her Wharton Fellowship, gives her a rare ability to make analytical thinking land with non-technical audiences. The Know, Go, Grow framework is immediately actionable, which matters when your teams are sitting on data they can not yet translate into decisions that move the business forward.
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frequently asked questions
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Email sarah.norman@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sarah's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Sarah Norman teaches her Know, Go, Grow framework — a structured method for converting complex datasets into business narratives — drawing directly from her hands-on work at Google and TikTok.
Sarah Norman speaks on data-driven decision-making, translating complex datasets into business narratives, and stakeholder communication strategies. She is Head of Strategy and Analytics at TikTok and a Wharton Senior Fellow, with prior experience as a Google Data Evangelist and as the creator of the Know, Go, Grow framework.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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