Available to book
Transform athletic excellence into organisational success with Sebastian Coe, speaker, Olympic champion and sports leadership expert. Sebastian works with organisations to develop high-performance culture and strategic leadership, delivering insights backed by his IAAF presidency and Olympic gold medals.


Record-breaking athlete and double Olympic gold medallist, Sebastian Coe is one of the UK’s most celebrated and respected sportsmen.
As a former athlete, Lord Coe was famed for his election in 2012 as chairman of the British Olympic Association and is also president of the International Association of Athletics Federation (IAAF). Coe continues to make history, being recently unanimously re-elected as IAAF president in 2019, owing to his life passion for the industry.
Lord Coe began his athletics career at the age of 12, proving himself as an athlete to be taken seriously when he won the 800m sprint at the European Indoor Championship. He has since left a legacy of eight world records behind him, making three world records in just 41 days in 1979. Coe’s widely publicised competitive rivalry with Steve Ovett, a fellow British track athlete, kept the public on the edge of their seats for much of the 1980s.
As well as firmly establishing himself as a world-renowned athlete, Coe has held several senior positions, including executive chairman of CSM sports & entertainment marketing agency.
The four-time Olympic medallist has proven his talents on and off the track; Coe entered politics in 1992 when he was elected as a Conservative member of Parliament for Falmouth and Camborne. Some years later he was elevated to the House of Lords and created a life peer in 2000.
Coe has received recognition for his impressive career; he was made OBE in 1991, as well as KBE in 2006. In the same year that he was made chair of the British Olympic Association, Coe won the Lifetime Achievement award at BBC Sports Personality of the Year.
Coe studied at the University of Loughborough and in 2012, was appointed Pro-Chancellor of the university.
Topics, sessions and talks
Record-breaking athlete and double Olympic gold medallist Lord Sebastian Coe brings his unparalleled experience to the forefront, speaking on a myriad of themes. From sportsmanship and leadership to perseverance and legacy, Sebastian's talks are tailored to resonate with diverse audiences and events. With a career marked by historic achievements on and off the track, Sebastian's insights delve into the dynamics of elite athletics, the power of competition, and the art of managing success. Whether recounting his legendary rivalry with Steve Ovett or reflecting on his journey from athlete to statesman, Sebastian's presentations inspire and captivate, empowering audiences.
Seb Coe brings unparalleled insights from his journey as an Olympic champion and a distinguished leader in sports administration, offering your team or business the inspiration to achieve excellence and overcome challenges. His experience in politics, sports marketing, and global sports governance equips him with unique perspectives on leadership, resilience, and strategic planning. Booking Sebastian ensures your audience receives a compelling narrative filled with lessons on achieving greatness, no matter the field.
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frequently asked questions
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To book Sebastian Coe, email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Lord Coe's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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