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World Athletics President & Olympian

Sebastian Coe

Lord Sebastian Coe speaks to organisations about leadership, legacy, and delivering under pressure. President of World Athletics and chair of the London 2012 organising committee, he's a double Olympic champion and former MP.

Trusted by British Olympic Association, World Athletics, CSM Sport and Entertainment

Sebastian Coe
Sebastian Coe

Sebastian Coe

London, United Kingdom

Typical fee range

£11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Sebastian Coe

Book Lord Coe

London, United Kingdom

Starting from

£11k–25k

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loading@getapeptalk.com

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+44 203 835 2929

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Sebastian Coe's biography

At a glance

  • Double Olympic 1500m champion, 1980 and 1984
  • Chaired the London 2012 organising committee
  • President of World Athletics since 2015

Lord Sebastian Coe is President of World Athletics and the double Olympic champion who led the London 2012 Games. He speaks about leadership, legacy, and perseverance, drawing on a career that's run from the track to Parliament to global sport.


Sebastian won 1500m gold at Moscow 1980 and Los Angeles 1984, and set nine outdoor and three indoor world records. He led London's bid for the 2012 Olympics, chaired the organising committee, and has been President of World Athletics since 2015, re-elected in 2023. He's also been an IOC member since 2020.


Sebastian has seen sport from every side. He was MP for Falmouth and Camborne from 1992 to 1997, became a life peer in 2000, chaired the British Olympic Association from 2012 to 2016, and became chairman of CSM Sport and Entertainment in 2012. He's also Chancellor of Loughborough University. That mix gives him working knowledge of politics, governance, and commercial sport.


Audiences hear about his rivalry with Steve Ovett, what it took to bring the Olympics to London, and how he's led change in a global federation. His talks cover sportsmanship, managing success, and legacy, and they're shaped around each audience and event.


Book Sebastian for a first-hand account of leadership at the top of world sport, from someone who's won, led, and delivered on its biggest stage.

Topics, sessions and talks

Unlocking Excellence: Insights From Lord Sebastian Coe

Record-breaking athlete and double Olympic gold medallist Lord Sebastian Coe brings his unparalleled experience to the forefront, speaking on a myriad of themes. From sportsmanship and leadership to perseverance and legacy, Sebastian's talks are tailored to resonate with diverse audiences and events. With a career marked by historic achievements on and off the track, Sebastian's insights delve into the dynamics of elite athletics, the power of competition, and the art of managing success. Whether recounting his legendary rivalry with Steve Ovett or reflecting on his journey from athlete to statesman, Sebastian's presentations inspire and captivate, equipping audiences.

Why we recommend booking Lord Coe

Sebastian has won Olympic gold, delivered a home Games, and led a global federation, so his view of leadership under public scrutiny applies directly to organisations managing change, legacy, and high-stakes delivery.

Check Lord Coe's availability

Trusted by British Olympic Association, World Athletics, CSM Sport and Entertainment

Featured Projects

Sebastian Coe - Running My Life - The Autobiography book cover

frequently asked questions

Something we've not covered here?

How do I book Sebastian Coe for my next event?

To book Sebastian Coe for your event, email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you ASAP to confirm Sebastian Coe's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Sebastian Coe's speaking style like?

Lord Sebastian Coe structures his talks around first-person accounts of his career, including his rivalry with Steve Ovett and his move from the track into politics and global sports leadership.

What topics does Sebastian Coe focus on?

Lord Sebastian Coe speaks on sportsmanship and leadership, perseverance and legacy, and managing success at the top of elite sport. A double Olympic gold medallist who led London 2012, he has been President of World Athletics since 2015.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.