Available to book
Stuart Morrison
Communication
Marketing
Storytelling
Strengthen brand identity and crisis communications with Stuart Morrison, Formula 1 communications expert. Stuart works with organisations to develop strategic storytelling, media relations, and reputation management strategies, drawing from his success building Haas F1 Team into a global brand and shaping standout personalities on Netflix's Drive to Survive.
Motorsport
Digital Expert
Advertising
Business Leader
Executive
Public Relations
Formula One
Stuart Morrison is one of Formula 1's most experienced communications leaders, helping transform the sport into a global entertainment phenomenon. As Director of Communications for Haas F1 Team since 2015, he built the team's media presence from scratch and guided its reputation as one of the sport's most recognisable operations.
Stuart oversees all communications platforms for the Haas F1 Team, from driver PR and executive briefings to crisis response and strategic storytelling. He played a central role in shaping Guenther Steiner's breakout presence on Netflix's Drive to Survive, demonstrating how behind-the-scenes access can create compelling global narratives. His work spans traditional media relations, social platforms, and stakeholder management across Formula 1's transformation under Liberty Media.
Stuart explores how high-performance organisations create compelling narratives, respond to crises in real time, and maintain trust with sponsors, fans, and stakeholders. His experience navigating the complex communications landscape of Formula 1 offers a rare perspective on brand building in a global spotlight. He understands how to integrate sponsor relationships, manage executive visibility, and craft stories that resonate with diverse audiences and across platforms.
Audiences gain a clearer understanding of how strategic communication shapes perception, strengthens organisational culture, and connects brands with audiences in fast-moving, high-pressure environments. Stuart shares practical frameworks for crisis management and stakeholder communication drawn from Formula 1's intense environment.
Book Stuart to learn how elite sports teams manage communications in the world's most-watched motorsport series.
Topics, sessions and talks
Stuart Morrison draws on his experience inside Formula 1 to explore how elite teams manage communications when every decision plays out on a global stage. Working at the heart of Haas F1 Team, he has navigated crisis moments, media scrutiny, and constant reputational pressure. Stuart examines how organisations craft clear narratives, manage stakeholder expectations, and respond quickly when stakes are highest, revealing how disciplined communication becomes a competitive advantage.
Stuart Morrison shares the story of how Haas F1 Team built a distinctive global identity in one of the world’s most competitive sporting arenas. From a new entrant in Formula 1 to a recognised brand, the team’s growth reflects deliberate storytelling, strong media relationships, and clear positioning. Stuart explores how organisations can establish credibility, connect with audiences, and grow brand recognition even when competing against long established rivals.
Stuart Morrison offers an insider perspective on Formula 1’s shift from traditional motorsport to global entertainment phenomenon. Working during the sport’s rapid expansion under Liberty Media and the cultural impact of Drive to Survive, he has seen how storytelling, digital media, and personality driven narratives transformed audience engagement. Stuart explores how sports, media, and brands now intersect, and what organisations can learn about attracting modern audiences.
Stuart Morrison examines what leadership and communication look like inside one of the most intense environments in global sport. Formula 1 teams operate under constant scrutiny, relentless competition, and extreme time pressure. Drawing on his experience with Haas F1 Team, Stuart explores how leaders maintain clarity, trust, and alignment across diverse teams, revealing how strong communication supports culture, performance, and resilience.
Stuart brings a rare inside view of how reputation, media pressure, and storytelling shape global sport. His experience guiding Haas F1 through Formula 1’s entertainment shift translates directly to organisations managing brand visibility and stakeholder scrutiny. Stuart's insights are particularly useful for leadership teams navigating high-profile environments.
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frequently asked questions
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Stuart Morrison uses insider case studies drawn from his tenure at Haas F1 Team to illustrate communications principles, structuring sessions around real crisis moments, brand-building decisions, and the team's growth within Formula 1 as concrete reference points.
Stuart Morrison's sessions cover high-performance communication under pressure, global brand building in competitive arenas, and Formula 1's transformation into a mainstream entertainment property. He has served as Director of Communications for Haas F1 Team since 2015, where he built the team's media presence from the ground up and played a central role in shaping Guenther Steiner's profile on Netflix's Drive to Survive.
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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.
When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.
Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.
Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.
Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.
Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.
Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.
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