Available to book
Strengthen brand identity and crisis communications with Stuart Morrison, Formula 1 communications expert. Stuart works with organisations on strategic storytelling, media relations, and reputation management, drawing on his work building TGR Haas F1 Team into a global brand and shaping standout personalities on Netflix's Drive to Survive.
Stuart Morrison is one of Formula 1's most experienced communications leaders, helping transform the sport into a global entertainment phenomenon. As Director of Communications for TGR Haas F1 Team since 2015, he built the team's media presence from scratch and guided its reputation as one of the sport's most recognisable operations.
Stuart oversees all communications platforms for the team, from driver PR and executive briefings to crisis response and strategic storytelling. He played a central role in shaping former team principal Guenther Steiner's breakout presence on Netflix's Drive to Survive, demonstrating how behind-the-scenes access can create compelling global narratives. His work spans traditional media relations, social platforms, and stakeholder management across Formula 1's transformation under Liberty Media.
Stuart explores how high-performance organisations create compelling narratives, respond to crises in real time, and maintain trust with sponsors, fans, and stakeholders. His experience navigating the complex communications landscape of Formula 1 offers a rare perspective on brand building in a global spotlight. He understands how to integrate sponsor relationships, manage executive visibility, and craft stories that resonate with diverse audiences and across platforms.
Audiences gain a clearer understanding of how strategic communication shapes perception, strengthens organisational culture, and connects brands with audiences in fast-moving, high-pressure environments. Stuart shares practical frameworks for crisis management and stakeholder communication drawn from Formula 1's intense environment.
Book Stuart to learn how elite sports teams manage communications in the world's most-watched motorsport series.
Topics, sessions and talks
Stuart Morrison draws on his experience inside Formula 1 to explore how elite teams manage communications when every decision plays out on a global stage. Working at the heart of Haas F1 Team, he has navigated crisis moments, media scrutiny, and constant reputational pressure. Stuart examines how organisations craft clear narratives, manage stakeholder expectations, and respond quickly when stakes are highest, revealing how disciplined communication becomes a competitive advantage.
Stuart Morrison shares the story of how Haas F1 Team built a distinctive global identity in one of the world's most competitive sporting arenas. From a new entrant in Formula 1 to a recognised brand, the team's growth reflects deliberate storytelling, strong media relationships, and clear positioning. Stuart explores how organisations can establish credibility, connect with audiences, and grow brand recognition even when competing against long-established rivals.
Stuart Morrison offers an insider perspective on Formula 1's shift from traditional motorsport to global entertainment phenomenon. Working during the sport's rapid expansion under Liberty Media and the cultural impact of Drive to Survive, he has seen how storytelling, digital media, and personality-driven narratives transformed audience engagement. Stuart explores how sports, media, and brands now intersect, and what organisations can learn about attracting modern audiences.
Stuart Morrison examines what leadership and communication look like inside one of the most intense environments in global sport. Formula 1 teams operate under constant scrutiny, relentless competition, and extreme time pressure. Drawing on his experience with Haas F1 Team, Stuart explores how leaders maintain clarity, trust, and alignment across diverse teams, revealing how strong communication supports culture, performance, and resilience.
Stuart brings a rare inside view of how reputation, media pressure, and storytelling shape global sport. His experience guiding Haas F1 through Formula 1’s entertainment shift translates directly to organisations managing brand visibility and stakeholder scrutiny. Stuart's insights are particularly useful for leadership teams navigating high-profile environments.
often considered together
Matt Bishop
Communication
LGBTQ+
Diversity and Inclusion
Guenther Steiner
Effective Leadership
Leadership Development
Team Building
Will Buxton
Storytelling
Growth Mindset
Resilience
frequently asked questions
Something we've not covered here?
Stuart Morrison uses insider case studies drawn from his tenure at Haas F1 Team to illustrate communications principles, structuring sessions around real crisis moments, brand-building decisions, and the team's growth within Formula 1 as concrete reference points.
Stuart Morrison's sessions cover high-performance communication under pressure, global brand building in competitive arenas, and Formula 1's transformation into a mainstream entertainment property. He has served as Director of Communications for TGR Haas F1 Team since 2015, where he built the team's media presence from the ground up and played a central role in shaping former team principal Guenther Steiner's profile on Netflix's Drive to Survive.
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