Available to book
Will Buxton
Storytelling
Growth Mindset
Resilience
Bring elite Formula 1 thinking to your event with Will Buxton, motorsport broadcaster, pundit, and journalist. Will equips organisations with high-performance leadership insights and strategic communication techniques from motorsport's elite environments. Award-winning presenter featured on Netflix's Drive to Survive and New York Times bestselling author.
Motorsport
Event Hosts
Award Hosts
Journalist
Broadcaster
Author
Influencer
Philanthropy
Emcee
Formula One
Will Buxton is an award-winning sports broadcaster who brings motorsport to life through expert commentary and compelling storytelling. His distinctive voice and journalistic approach have made him one of the most recognisable and respected figures in racing media worldwide.
As Formula 1's first Digital Presenter and a key personality in Netflix's Drive to Survive, Will has reached global audiences across platforms. His New York Times bestselling book GRAND PRIX has opened the sport to new fans, bringing his insights to life from two decades covering over 300 Grands Prix for platforms like NBC, FOX, and the BBC.
Will transforms complex racing narratives into accessible insights that help organisations connect authentically with audiences. His experience transitioning between print, broadcast, and digital media demonstrates how traditional industries can evolve while maintaining core values. His in-depth experience of high-performance environments provides valuable lessons on teamwork, resilience and strategic communication for businesses navigating change.
Audiences leave Will's presentations with practical storytelling techniques that cut through market noise, strategies for building authentic brand narratives, and insights into creating high-functioning teams under pressure. His firsthand experience with motorsport's greatest champions offers unique perspectives on leadership and performance.
Book Will to give your organisation the competitive edge that comes from understanding how elite performance principles translate to business success.
Topics, sessions and talks
Will Buxton brings audiences inside the global phenomenon that reshaped how motorsport is seen, revealing what truly made Drive to Survive resonate worldwide. Drawing on his experience across Formula 1, digital media, and film, he explores the difference between imitation and originality, and why authenticity remains the foundation of powerful storytelling. Through vivid examples from the paddock and screen, he shows how personal and organisational narratives gain meaning, trust, and lasting impact.
Will Buxton traces his path from print journalism to becoming one of the defining broadcast voices of modern motorsport, including a major career shift later in life. With honesty and perspective, he reflects on risk, uncertainty, and the emotional realities of change. His journey offers insight into adaptability, confidence, and resilience, revealing how reinvention can sharpen purpose rather than diminish it, regardless of career stage or industry.
Will Buxton draws on the powerful stories behind his bestselling book, sharing the lowest moments of racing icons and the lessons forged in those defeats. Through deeply human accounts of vulnerability, pressure, and recovery, he reframes failure as a crucible for growth rather than an endpoint. This session connects elite sporting experience to universal professional struggles, revealing how perspective, humility, and persistence shape lasting success.
Will Buxton opens the doors to the relentless performance culture of Formula 1, where precision, preparation, and continuous improvement are non-negotiable. From pit lane strategy to split-second decision-making, he unpacks the systems and mindsets that sustain excellence at the highest level. His insights translate elite sporting standards into practical concepts for leadership, accountability, and sustained performance across competitive business environments.
Will Buxton reveals what truly drives success behind every Formula 1 victory: people working in flawless synchronisation under extreme pressure. Drawing on years inside the paddock, he explores trust, communication, and shared responsibility in environments where mistakes are unforgiving. This session brings to life how alignment, culture, and clarity turn groups into elite teams capable of thriving amid constant change and relentless performance demands.
Will Buxton, award-winning sports broadcaster and New York Times bestselling author, brings two decades of Formula 1 expertise to enhance high-performance teamwork and strategic communication. Book Will to gain exclusive insights from one of motorsport’s most respected voices and elevate your business to new heights.
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frequently asked questions
Something we've not covered here?
Email will.buxton@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Will's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Will Buxton uses vivid examples drawn from his two decades covering Formula 1 — including behind-the-scenes accounts from the Drive to Survive production and stories from his New York Times bestselling book GRAND PRIX — to illustrate storytelling and resilience principles, grounding each session in named real-world cases from elite motorsport rather than abstract frameworks.
Will Buxton speaks on authentic storytelling, career reinvention, and learning from failure in high-performance environments. He is a New York Times bestselling author and Formula 1's first Digital Presenter, with two decades covering over 300 Grands Prix for NBC, FOX, and the BBC.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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