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Will Buxton brings elite motorsport thinking to leadership, teamwork and storytelling events. FOX Sports' IndyCar play-by-play voice, Will spent two decades in Formula 1, stars in Netflix's Drive to Survive and is a New York Times bestselling author.
Will Buxton is the lead play-by-play voice of IndyCar on FOX Sports and one of motorsport's most recognisable broadcasters. He turns high-pressure racing into stories audiences can take back to work.
Will spent two decades in Formula 1, covering more than 300 Grands Prix for NBC, FOX, the BBC and F1 itself, where he became the sport's first Digital Presenter. He's a central voice in Netflix's Drive to Survive and co-hosts FOX's SPEED With Harvick And Buxton. His 2024 book, GRAND PRIX: An Illustrated History of Formula 1, published by Penguin Random House, became a New York Times bestseller. In 2026 he called the closest finish in Indianapolis 500 history, and the footage of his call went viral.
Will also hosts and speaks at corporate and brand events for clients including Google, LEGO, Barclays, Heineken and several Formula 1 teams. A career that's moved from print to broadcast to a new series has given him a first-hand view of how elite teams communicate under pressure, how people adapt when their industry shifts, and why the stories audiences remember are the honest ones.
Audiences come away with practical ways to find and tell an authentic story, a clearer picture of how the fastest teams in sport build trust and make split-second calls, and a grounded take on reinvention drawn from his own move from F1 to IndyCar.
Book Will when you want a storyteller who knows elite sport from the inside and doesn't dress it up.
Topics, sessions and talks
Will Buxton brings audiences inside the global phenomenon that reshaped how motorsport is seen, revealing what truly made Drive to Survive resonate worldwide. Drawing on his experience across Formula 1, digital media, and film, he explores the difference between imitation and originality, and why authenticity remains the foundation of powerful storytelling. Through vivid examples from the paddock and screen, he shows how personal and organisational narratives gain meaning, trust, and lasting impact.
Will Buxton traces his path from print journalism to becoming one of the defining broadcast voices of modern motorsport, including a major career shift later in life. With honesty and perspective, he reflects on risk, uncertainty, and the emotional realities of change. His journey offers insight into adaptability, confidence, and resilience, revealing how reinvention can clarify purpose rather than diminish it, regardless of career stage or industry.
Will Buxton draws on the powerful stories behind his bestselling book, sharing the lowest moments of racing icons and the lessons forged in those defeats. Through deeply human accounts of vulnerability, pressure, and recovery, he reframes failure as a crucible for growth rather than an endpoint. This session connects elite sporting experience to universal professional struggles, revealing how perspective, humility, and persistence shape lasting success.
Will Buxton opens the doors to the relentless performance culture of Formula 1, where precision, preparation, and continuous improvement are non-negotiable. From pit lane strategy to split-second decision-making, he unpacks the systems and mindsets that sustain excellence at the highest level. His insights translate elite sporting standards into practical concepts for leadership, accountability, and sustained performance across competitive business environments.
Will Buxton reveals what truly drives success behind every Formula 1 victory: people working in flawless synchronisation under extreme pressure. Drawing on years inside the paddock, he explores trust, communication, and shared responsibility in environments where mistakes are unforgiving. This session brings to life how alignment, culture, and clarity turn groups into elite teams capable of thriving amid constant change and relentless performance demands.
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frequently asked questions
Something we've not covered here?
Will Buxton builds his sessions around behind-the-scenes stories from two decades in the Formula 1 paddock, his time on Drive to Survive and his move to calling IndyCar for FOX, using named moments from elite motorsport to make each point rather than abstract frameworks.
Will Buxton specialises in authentic storytelling, career reinvention, learning from failure, and teamwork and excellence in high-performance environments. He's FOX Sports' IndyCar play-by-play commentator, Formula 1's first Digital Presenter and a New York Times bestselling author, with more than 300 Grands Prix covered for NBC, FOX and the BBC.
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