The Hidden Productivity Killer in Your Organisation
Zena Everett on productivity drag: the work around the work that wastes up to 40% of your team's time, and four changes that cut it out.


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Productivity drag is the work around the work, and in complex organisations it swallows up to 40% of the time, talent and energy available. You will recognise the symptoms before you recognise the name: projects that never quite land on time, decisions that circle for weeks, and a permanent backlog of unfinished business.
Microsoft found 68% of employees say they can't keep up with the pace of work. That happens in organisations with no shortage of effort and no shortage of talent. What they lack is a system that makes it easy to do a good job.
What is productivity drag?
Productivity drag is the friction that stops good work happening. It is the meetings, approvals, duplicated effort and digital noise sitting between people and the job they were hired to do. Each piece is a small annoyance on its own. Together they slow every project in the business and pull standards down with them.
You'll recognise it instantly:
- Decisions that take forever
- Pointless emails
- Systems that refuse to talk to each other
- Lengthy approval processes
- Unnecessary status updates
- Reports that take hours to write and nobody reads
- Duplicate work and competing agendas
- Too many communication channels
- Digital distractions
- People clearing the decks instead of doing the work
I call it crazy busyness. It is grit in the system, and it quietly drags standards down across the whole business.
How much does productivity drag cost an organisation?
Bain research puts the cost at up to 40% of time lost to drag in complex organisations. Adobe found employees waste 13 hours a week on misaligned work. That is nearly two working days, every week, gone before anyone starts on the work that actually matters.
Those numbers rarely appear on a P&L, which is why drag survives so long. It shows up instead as slipped deadlines, rising headcount requests and a leadership team wondering why a capable workforce keeps missing its dates.
Why does drag land hardest on your best people?
Once drag sets in, teams wade through treacle. They work longer to get less done, then conclude they are understaffed. The problem is usually distribution rather than headcount. Harvard Business Review studied 300 companies and found that 3 to 5% of employees produce up to a quarter of total output.
Add more people to that mess and profitability and productivity per head both fall. Your most capable people quietly become the bottleneck, because the more capable they are, the more of everyone else's work lands on their desk. That is how a talent pipeline turns into a burnout pipeline, and the true cost of burnout lands on the organisation long after the individual has gone.
How do you reduce productivity drag?
The goal is never busier, and never more. More of the 376 billion emails sent globally every day? Hard pass. The goal is to make it easier to do a good job. Four changes do most of the heavy lifting.
Clarify accountability
Everyone should know, without hesitation, what matters most in their role. When I work with crazy busy people, I ask them how they know whether they are doing a good job. Invariably, they don't. They try to do everything while staying unclear on what the business needs from them now.
Get everyone crystal clear on their performance measures. Out of everything they do, what matters most? Team accountability matters just as much, so give every project a RACI (responsible, accountable, consulted, informed) and nobody is left guessing who owns what.
Prioritise ruthlessly
Once accountability is clear, so is how time should be spent. Clients tell me all the time that they squeeze their actual work into short slices between meetings. Strategic thinking and planning happen at weekends, if at all.
Calendars should mirror priorities rather than inboxes. Block out the time when you are available to others and protect the rest for your own priorities. The Urgent/Important matrix still earns its keep here. Ask which 20% of activity drives 80% of the results, and what is stealing time from it.
Put time limits on tasks
Knowledge workers almost never do this, while manufacturing teams allocate time as standard. Start asking:
- Next time we run this project, how do we make it easier?
- Where is the space in your calendar to actually do this?
- What is the fastest route to getting it done?
- This shouldn't take more than 45 minutes, ask Jane, she's even quicker at it.
Protect focus time
Multitasking is task switching, and every switch costs time in refocusing. The people who protect two hours a day for real, deep focus consistently outperform the ones drowning in notifications. Protecting that time is also one of the more reliable ways to avoid burnout in a team carrying a heavy load.
Drag is invisible until you name it. Name it, and you can start cutting it out.
Frequently Asked Questions
What is productivity drag?
Productivity drag is the work around the work: slow decisions, duplicated effort, unnecessary reporting, competing agendas and digital distraction. It is friction created by the system rather than by individual effort, and it sits between people and the job they were hired to do.
How much time does productivity drag waste?
Bain research puts it at up to 40% of time in complex organisations. Adobe found employees lose 13 hours a week to misaligned work, close to two working days every week.
Does hiring more people fix it?
Rarely. Harvard Business Review's study of 300 companies found 3 to 5% of employees produce up to a quarter of total output. Adding headcount to a system with heavy drag lowers profitability and productivity per head, and pushes more work onto the people already carrying most of it.
What can leaders do about it this quarter?
Start with four things: make performance measures explicit for every role, give every project a RACI, put time limits on tasks the way manufacturing teams do, and protect two hours a day of uninterrupted focus time.
💡 Would you like to bring this thinking to your leaders? Zena Everett is an organisational psychologist and the author of The Crazy Busy Cure, and she works with executive teams on focus, delegation and decision-making. Get in touch — send us a message via the chat. Remember, it's always a good time to get a PepTalk!

Zena Everett
Read more from Zena Everett
Zena Everett is an organisational psychologist and leadership coach who helps teams cut productivity drag. She is the author of Mind Flip, The Crazy Busy Cure and Badly Behaved People, holds an MSc in Organisational Psychology, and is Associate Faculty at Henley Business School and a coach on Oxford Saïd's Executive MBA.
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