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Branding & digital strategy expert

Alex Hunter

Transform customer experiences with Alex Hunter, speaker, branding and digital strategy expert. Alex works with global brands to build customer loyalty and enhance brand reputation, delivering award-winning insights for clients including Virgin, Volkswagen, and IKEA.

Trusted by Virgin, Volkswagen, IKEA

Alex Hunter, Speaker | Branding & CX Expert
Alex Hunter

Alex Hunter

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Alex Hunter's biography

At a glance

  • Global Head of Online Marketing for Virgin Group
  • Creator of Attaché travel show for business audiences
  • Expert speaker on customer experience and brand loyalty
Alex Hunter is a branding and customer experience expert, consultant, and keynote speaker. With a wealth of experience in digital strategy and brand development, Alex has been instrumental in transforming the customer experience for some of the world's most renowned organizations, including Volkswagen, Twitter, L'Oreal, and IKEA. His insights into creating memorable brand interactions have made him a sought-after speaker at global industry events. Alex's career is marked by significant achievements, notably as the Global Head of Digital for the Virgin Group. In this capacity, he was responsible for shaping the digital strategy of the entire Virgin brand, as well as managing Sir Richard Branson's digital presence. Before this, Alex was a key member of the founding team of Virgin America, where he led the airline's digital strategy and oversaw the development of its award-winning website. Beyond his corporate roles, Alex is the creator and host of Attaché, an innovative online travel show designed for the modern traveller. The show provides concise, practical information for frequent travellers, helping them easily navigate new cities. Attaché has been recognized with multiple Travel Media Awards, underscoring Alex's ability to connect with audiences through engaging content. Alex's expertise extends to mentoring and advisory roles. He has been a mentor at SeedCamp, guiding young companies in refining their business models, and has served on the Board of Trustees for the UK non-profit Drinkaware. His advisory work with the Prince of Wales’ Rainforest Trust highlights his commitment to leveraging digital engagement for social causes. Alex continues to inspire audiences worldwide with a dynamic speaking style and a deep understanding of customer loyalty and brand reputation. His ability to blend the art and science of branding makes him an invaluable resource for organizations seeking to enhance their customer experience and build lasting brand loyalty.

Topics, sessions and talks

Why Should I Love You?
Alex Hunter explores the art of building lasting customer loyalty in a connected world in his talk, "Why Should I Love You?" He delves into strategies for attracting new customers and, crucially, transforming them into loyal advocates who return frequently and eagerly promote your brand. Attendees will learn how to inspire genuine love for their brand, ensuring enduring customer relationships and organic growth through word-of-mouth.

Why we recommend booking Alex

Book Alex Hunter to gain unparalleled insights into branding and customer experience. His proven expertise and innovative strategies will empower your team to elevate their marketing efforts and drive lasting brand loyalty. Don’t miss the chance to learn from a true industry leader.

Check Alex's availability

Trusted by Virgin, Volkswagen, IKEA

Testimonials

We were blown away by Alex's session. Incredibly engaging and relevant, and so well suited to the audience.

British Gas

Exceptional. A truly gifted speaker

Royal College of Nursing

A really engaging speaker with a very slick and professional presentation. He got big laughs and landed some great messages.

Capital One

Capital One

Featured Projects

Alex Hunter - Attaché (Show) book cover
Alex Hunter - The Attaché: Guide To Travel (Volume 1) book cover

frequently asked questions

Something we've not covered here?

How do I book Alex Hunter for my next event?
Email alex.hunter@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Alex's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Alex Hunter's speaking style like?
Alex Hunter structures his talk around a central question — why customers should choose to love a brand — using this framing to walk audiences through a progression from customer acquisition to loyalty-building and word-of-mouth advocacy.

What topics does Alex Hunter specialise in?
Alex Hunter speaks on customer loyalty, brand advocacy and digital brand strategy. He served as Global Head of Digital for the Virgin Group, where he shaped the digital strategy across the entire Virgin brand and managed Sir Richard Branson's digital presence.

What information do I need to provide to book a speaker?

To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.