Alex Hunter is a branding and customer experience expert, consultant, and keynote speaker. With a wealth of experience in digital strategy and brand development, Alex has been instrumental in transforming the customer experience for some of the world's most renowned organizations, including Volkswagen, Twitter, L'Oreal, and IKEA. His insights into creating memorable brand interactions have made him a sought-after speaker at global industry events.
Alex's career is marked by significant achievements, notably as the Global Head of Digital for the Virgin Group. In this capacity, he was responsible for shaping the digital strategy of the entire Virgin brand, as well as managing Sir Richard Branson's digital presence. Before this, Alex was a key member of the founding team of Virgin America, where he led the airline's digital strategy and oversaw the development of its award-winning website.
Beyond his corporate roles, Alex is the creator and host of Attaché, an innovative online travel show designed for the modern traveller. The show provides concise, practical information for frequent travellers, helping them easily navigate new cities. Attaché has been recognized with multiple Travel Media Awards, underscoring Alex's ability to connect with audiences through engaging content.
Alex's expertise extends to mentoring and advisory roles. He has been a mentor at SeedCamp, guiding young companies in refining their business models, and has served on the Board of Trustees for the UK non-profit Drinkaware. His advisory work with the Prince of Wales’ Rainforest Trust highlights his commitment to leveraging digital engagement for social causes.
Alex continues to inspire audiences worldwide with a dynamic speaking style and a deep understanding of customer loyalty and brand reputation. His ability to blend the art and science of branding makes him an invaluable resource for organizations seeking to enhance their customer experience and build lasting brand loyalty.
Alex Hunter explores the art of building lasting customer loyalty in a connected world in his talk, "Why Should I Love You?" He delves into strategies for attracting new customers and, crucially, transforming them into loyal advocates who return frequently and eagerly promote your brand. Attendees will learn how to inspire genuine love for their brand, ensuring enduring customer relationships and organic growth through word-of-mouth.
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