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Neuroscience & cognitive illusion

Alex Moffat

Alex Moffat helps organisations unlock peak performance through neuroscience, leadership, and behavioural change. A NeuroLeadership Institute facilitator and award-winning cognitive illusionist, Alex works with Fortune 500 clients across a range of industries to rewire how teams think, connect, and adapt.

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Alex Moffat
Alex Moffat

Alex Moffat

Sydney, Australia

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Sydney, Australia

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Alex Moffat's biography

At a glance

  • Winner of Best Newcomer at The Speakers Awards 2026
  • Multi-award-winning magician and illusionist
  • Certified Brain Based Coach and NeuroLeadership facilitator

Alex Moffat is an award-winning international keynote speaker, NeuroLeadership Institute facilitator, and multi-award-winning magician who reveals how mindset shapes perception, decision-making, and performance.


A Certified Brain-Based Coach and HBDI practitioner, Alex spent over two decades leading teams through change and transformation in financial services across the UK and Australia. He began performing magic professionally at 16, winning multiple awards, with original illusions performed at the World Championships of Magic and featured on international television.


Alex combines neuroscience with the craft of magic, using live cognitive illusions to make invisible mental processes visible. Rather than simply discussing mindset, attention, or bias, he demonstrates them in real time, helping leaders and teams recognise how expectation and perception shape behaviour, and how those patterns can be reshaped to support better decisions and stronger collaboration.


Audiences leave with a clear understanding of why human connection functions as a biological performance system, not a soft skill. They gain practical tools for overriding the brain's resistance to change and a clearer picture of the cognitive traps that undermine even high-performing teams.


For an audience that needs more than motivation, Alex offers a memorable, evidence-based route to lasting change.

Alex's showreel and videos

Topics, sessions and talks

Beyond Assumptions: The Neuroscience Of Human Connection

Alex Moffat demonstrates how the brain constructs reality long before conscious thought catches up, using cognitive illusions to show why two people can witness the same moment and walk away with entirely different interpretations. He unpacks how unconscious assumptions quietly shape conversations, decisions, and relationships, and how curiosity can loosen those mental maps. As AI takes over more routine tasks, attendees leave recognising empathy, perspective-taking, and trust as skills worth deliberately strengthening, with practical ways to sharpen communication and collaboration.

Contagious: How Mindset Spreads And Cultures Transform

Alex Moffat reveals how attitudes, energy, and expectations spread through teams the same way emotions and behaviours are caught rather than taught. Drawing on the neuroscience of social contagion, he introduces the luck factor to prime optimism and openness, and contrasts growth and fixed mindsets in practice. Attendees see how collective attention and unconscious expectation quietly shape culture, often without anyone noticing what is really driving it.

Rewired For Change: Building Mental Agility

Alex Moffat brings a volunteer on stage and reshapes their thinking so completely that it challenges assumptions about ownership, perception, and change itself. This high-energy session shows why the brain resists change by default and how to override that resistance, shifting from threat mode to reward mode in real time. Attendees leave with reframing tools that build resilience, sharpen decision-making, and help them adapt faster when circumstances keep shifting.

Cognitive Clarity: Think Smarter, Lead Sharper

Alex Moffat examines how attention, bias, and mental shortcuts quietly shape decisions, even among high performers. Through live demonstrations of how the brain filters and misreads reality, he shows teams how perception can be tricked and how to catch it happening. Attendees come away with sharper mental models, calmer decision-making under pressure, and practical ways to boost clarity and critical thinking in their own roles.

Why we recommend booking Alex

Alex brings two decades of financial services leadership together with neuroscience credentials and world-class magic. For organisations navigating change or building high-performing teams, his interactive keynotes are personalised, relevant, and turn mindset theory into something audiences experience and remember.

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Testimonials

Alex was an incredible keynote speaker at our recent 2026 Midyear Meeting. He provided a unique, incredibly insightful presentation that several of our members are still talking about over a month later. If you are looking for someone to engage your crowd while also providing real world applicable lessons, Alex is the person you want. We would absolutely work with him again in the future.

Erin Kane

Manager Events and Marketing, SCG Legal

Alex has the ability to bring together neuroscience, leadership insight and memorable experiential moments in a way that feels practical, engaging and deeply relevant. What stood out most was how well Alex understood our audience and tailored the experience to land with impact. He set the tone beautifully for the rest of the day and the feedback from our team was incredibly positive.

Grace Williams

Australian Red Cross Lifeblood

They loved your magic and your presentation. Everyone who encountered you loved the theatre and expectation. Thanks for bringing energy and enthusiasm, I know our PR and GM were very happy.

Hugh MacMahon

Prada

frequently asked questions

Something we've not covered here?

How do I book Alex Moffat for my next event?

Email alex.moffat@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Alex's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Alex Moffat's speaking style like?

Alex Moffat uses live cognitive illusions — drawn from his background as a competitive magician — to make unconscious mental processes visible in real time, including a signature segment where a volunteer's thinking is visibly reshaped on stage. This demonstration-led format grounds neuroscience concepts such as perception bias, change resistance, and social contagion in direct experience rather than theory, giving audiences a concrete reference point for the behavioural tools introduced throughout the session.

What topics does Alex Moffat specialise in?

Alex Moffat speaks on the neuroscience of human connection, mindset contagion and cultural change, and building mental agility through cognitive reframing. He won Best Newcomer at The Speakers Awards 2026 and holds credentials as a Certified Brain-Based Coach and NeuroLeadership Institute facilitator, underpinned by over two decades leading change in financial services and a professional magic career in which original illusions were performed at the World Championships of Magic.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.