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Andy Cato is co-founder of Wildfarmed, a regenerative wheat network supplying over 100 UK farms, and one half of Groove Armada. He sold his music rights to farm in France, developing the regenerative standards Wildfarmed now uses, and holds the Chevalier de l'Ordre du Mérite Agricole.
Andy Cato is a regenerative farmer and sustainable food systems leader, best known as the co-founder of Wildfarmed and as one half of the electronic music act Groove Armada. His work focuses on transforming how food is grown, valued, and consumed in response to climate and ecological crises.
Following a successful music career, Andy made a decisive shift into agriculture, confronting the environmental damage caused by industrial food production. He sold the rights to his music to buy a farm in France, where he spent over a decade experimenting with regenerative methods that rebuild soil health, restore biodiversity, and reduce reliance on chemical inputs. Those years of hands-on learning now underpin the farming standards used by Wildfarmed.
Founded alongside George Lamb and Edd Lees, Wildfarmed works with more than one hundred farmers across the UK to grow regenerative wheat, supplying a range of businesses. Andy continues to farm as a National Trust tenant in the UK, applying regenerative principles at scale while helping build field-to-plate networks that reconnect producers and consumers. Andy has been awarded the Agroecological Innovation Prize and appointed Chevalier de l’Ordre du Mérite Agricole for his work in France.
Alongside farming, Andy is a regular contributor to public debate on food systems, climate change, soil health, and biodiversity, bringing both lived experience and systems thinking to the conversation. Audiences gain a clear understanding of how food systems intersect with climate risk, supply chain resilience, and long-term value creation. Andy’s perspective is particularly relevant to organisations working in sustainability, food, retail, education, and policy, offering practical insight into how regenerative approaches can drive environmental and commercial outcomes together.
Book Andy to bring grounded insight and real-world solutions on sustainable food and climate resilience to your event.
Topics, sessions and talks
Andy Cato draws on his extraordinary journey from Grammy-nominated musician to regenerative farmer to challenge the broken systems that underpin modern food production. With warmth, honesty, and a fiercely practical perspective, Andy sets out the links between climate change, soil health, and our everyday choices as consumers. His story and insights offer a compelling vision for sustainable food systems rooted in resilience, biodiversity, and common sense - showing how changing the way we farm and eat can help restore both land and livelihoods.
Andy went from Groove Armada to award-winning regenerative farming, and he's built a network of over 100 farmers along the way. He'll show your audience how a business model shifts from extractive to regenerative without losing commercial ground, which is why he lands with teams in food, retail, sustainability and policy.
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