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Archie Norman
Transform struggling businesses with Archie Norman, speaker and turnaround specialist. Archie works with organizations facing market disruption to drive strategic leadership and organizational revival, delivering exceptional results for retail, media, and FTSE 100 companies.
Archie Norman is a transformative business leader who combines corporate chairmanship expertise with political insight, specializing in organizational turnarounds and strategic leadership across retail, media, and public sectors.
As Chairman of Marks & Spencer and former Chairman of ITV, Archie has established a remarkable track record of corporate revival. His transformation of ASDA from struggling supermarket to Walmart acquisition target stands as one of UK retail's most significant turnaround stories, while his simultaneous service as FTSE 100 chairman and Member of Parliament demonstrates his exceptional versatility.
Archie helps organizations navigate complex business challenges by applying his cross-sector experience in retail transformation, media revitalization, and political strategy. His approach emphasizes people-centered leadership that drives sustainable growth, making him particularly valuable to companies facing market disruption, leadership transitions, or requiring strategic repositioning in competitive landscapes.
Audiences gain practical insights into effective organizational transformation techniques, strategies for building resilient corporate cultures during periods of change, and methods for balancing stakeholder interests while driving business performance. His unique perspective bridges the gap between public policy and commercial imperatives.
Book Archie Norman for an unparalleled combination of battle-tested business wisdom and political acumen that delivers actionable strategies for today's most pressing organizational challenges.
Archie Norman brings unrivaled expertise in corporate transformation, having successfully revitalized major organizations like Marks & Spencer and ASDA while balancing roles as both FTSE 100 chairman and Member of Parliament. Book this exceptional leader to gain battle-tested strategies for navigating market disruption, building resilient corporate cultures, and achieving sustainable growth in your organization.
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frequently asked questions
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To book Archie Norman, email archie.norman@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Archie's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Archie Norman draws on first-hand experience leading corporate turnarounds — most notably the revival of ASDA — to walk audiences through the structural and cultural decisions that define organisational transformation, grounding strategic principles in outcomes he has directly delivered as chairman and operator.
Archie Norman's sessions address organisational turnarounds, corporate leadership, and retail and media transformation. He serves as Chairman of Marks & Spencer and previously chaired ITV, having earlier led the turnaround of ASDA that resulted in its acquisition by Walmart.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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