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Empower the people in your organization to embrace their uniqueness for personal and professional success with Ashley K. Stoyanov Ojeda, speaker and multicultural business strategist. Ashley works with corporations and universities to enhance team collaboration, personal branding, and creativity. Recognized by Business Insider, Nasdaq, and Forbes and nominated as a “Latinx to Watch” by Hispanic Executive Magazine.

Trusted by Manhattan College, Concordia University, Ifundwomen

Ashley Stoyanov Ojeda
Ashley Stoyanov Ojeda

Ashley Stoyanov Ojeda

Portland, United States

Typical fee range

$2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Ashley Stoyanov Ojeda

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Portland, United States

Starting from

$2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Ashley Stoyanov Ojeda's biography

At a glance

  • First-generation Latina business strategist empowering underrepresented leaders
  • Author of Jefa in Training, the first Spanglish business-launching toolkit for Latinas
  • Delivered keynotes and workshops for global brands like Google, Pepsi, and Adidas

Ashley K. Stoyanov Ojeda is a dynamic business-development strategist, author, and community-builder known for empowering entrepreneurs and creatives. As the author of the bestselling book Jefa in Training, Ashley has become a trusted voice for underrepresented professionals, offering practical guidance and inspiration to those seeking to launch and grow their ventures.


Her work has been featured by major platforms such as Forbes, Business Insider, and Nasdaq, reflecting her influence across industries. Ashley’s expertise spans business development, inclusive leadership, and brand storytelling. She has delivered keynotes and custom workshops for global brands like Google, Pepsi, and Adidas, as well as for universities and nonprofits including Montclair State University, FIU, and Baruch College.


She helps teams to think more strategically, foster entrepreneurial mindsets, and develop their thought leadership. Ashley’s engaging sessions equip audiences with actionable strategies, fostering confidence and collaboration in diverse environments. By booking Ashley, your team will gain fresh perspectives and practical tools to fuel innovation and growth. Invite Ashley K. Stoyanov Ojeda to your next event and inspire your audience to take bold steps towards success.

Ashley's showreel and videos

Topics, sessions and talks

Leveraging Entrepreneurial Skills For Corporate Impact

In this session, Ashley K. Stoyanov Ojeda explores how entrepreneurial skills can drive innovation and success within corporate environments. Ashley covers practical strategies like collaboration, personal branding, creativity and more to help employees and leaders apply their entrepreneurial thinking to solve problems and enhance business performance.

The Book Of Awesome Latinas: A Fireside Chat

Ashley K. Stoyanov Ojeda will lead a moderated conversation inspired by her book, The Book of Awesome Latinas, exploring storytelling, leadership, identity, and cultural legacy. The discussion will address the erasure of Latina and Indigenous stories and the importance of reclaiming them, highlight lessons from trailblazing women who made impactful moves, and examine storytelling as a form of resistance and survival.

How Representation Can Change The World

Explore the critical role of representation in media, business, and society with Ashley K. Stoyanov Ojeda. This talk discusses how diverse voices and perspectives not only enrich our understanding but also drive social change and innovation. Learn why inclusivity is essential for creating a more equitable world and how it can transform industries and communities.

Paving Your Own Path: A Fireside Chat And Q&A

In this inspiring session, Ashley K. Stoyanov Ojeda shares her multicultural and multi-passionate journey, motivating employees to embrace their unique paths. She emphasizes the importance of pursuing individual passions to foster personal and professional success. Attendees will learn how to leverage their diverse experiences and interests to create a fulfilling career, ultimately empowering them to thrive in both their personal and professional lives.

Celebrating Multiculturalism In Business

Ashley K. Stoyanov Ojeda empowers employees to harness their multicultural backgrounds as strengths to boost innovation and collaboration. She presents a practical framework that enables participants to leverage their unique perspectives, build influence, and create meaningful impact. Attendees will learn how to become thought leaders within their organizations and industries.

Why we recommend booking Ashley

Ashley helps corporate audiences take what makes them unique and turn it into a competitive advantage. Drawing on her work with organizations like Google and Adidas, she helps professionals to bring their creative visions to life, build strong personal brands, and collaborate more effectively. Through practical insights, she empowers teams to embrace change and drive innovation in diverse, evolving workplaces.

Check Ashley's availability

Trusted by Manhattan College, Concordia University, Ifundwomen

Testimonials

Ashley is a dynamic speaker. When she shares, people listen. She is an expert In her field showing how years of market research combined with strategy can make a commanding combination.

Victoria Carrington

Tedx Speaker + Creative Agency Director

Ashley is a brilliant speaker— captivating, gentle, encouraging, and incredibly knowledgeable.

Nathali Zamora

National Endometriosis Advocate

We were super excited to have author, Ashley K. Stoyanov Ojeda, visit our university as a guest speaker during Women’s History Month and lemme tell you, she did NOT disappoint. Her in-depth presentation on Skills to Start Your Entrepreneurial Journey provided the audience with key points to keep in mind when developing a business plan. Ashley is charismatic and engaging and had no trouble keeping her audience interested. Students especially appreciated her ability to discuss the challenges she has faced, while also sharing how she overcame them. At the end of the speaking engagement, the audience left with tools that will enable them to get their start-up up and running.

Blanca Correa

Director Of Campus Engagement, Concordia University

Featured Projects

Ashley Stoyanov Ojeda - The Book of Awesome Latinas book cover
Ashley Stoyanov Ojeda - Jefa In Training book cover

frequently asked questions

Something we've not covered here?

How do I book Ashley Stoyanov Ojeda for my next event?

To book Ashley Stoyanov Ojeda, email ashley.stoyanov@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ashley's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Ashley Stoyanov Ojeda's speaking style like?

Ashley Stoyanov Ojeda structures sessions around her published works, using her books — Jefa in Training and The Book of Awesome Latinas — as frameworks to deliver practical business strategy and moderated storytelling conversations that draw on documented case studies of Latina and Indigenous leaders.

What topics does Ashley Stoyanov Ojeda specialise in?

Ashley K. Stoyanov Ojeda specialises in entrepreneurial thinking within corporate settings, representation in media and business, and Latina and Indigenous identity through storytelling and cultural legacy. She is the author of Jefa in Training and has delivered keynotes and workshops for Google, Pepsi, and Adidas.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.