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Transform your brand strategy to thrive in a disruptive market with Barbara Kahn, speaker, professor of marketing at The Wharton School.
Barbara Kahn is a distinguished brand marketing strategist whose insights into consumer behaviour and brand loyalty have shaped the industry. Her Retailing Success Matrix offers companies practical strategies to effectively navigate disruption, making her a valuable resource for businesses seeking to thrive in a rapidly changing marketplace.
With a robust academic background, Barbara is currently a professor of marketing at The Wharton School, where she imparts her extensive knowledge to the next generation of marketers. In addition to her teaching role, she serves as the executive director of the Marketing Science Institute, further solidifying her influence in the field.
Barbara's journey has not been without challenges. She has dedicated her career to understanding the complexities of consumer decision-making, often exploring the nuances that drive brand loyalty. Her research has led to significant contributions to marketing theory and practice, earning her recognition as a thought leader in the industry.
As a bestselling and award-winning author, her book "The Shopping Revolution" has garnered acclaim for its innovative approach to retail and consumer engagement. This work reflects her commitment to advancing the understanding of how brands can connect with consumers in meaningful ways.
Barbara's expertise is backed by numerous accolades, affirming her status as a leading figure in marketing. Her ability to distil complex concepts into actionable strategies makes her insights particularly relevant for professionals looking to enhance their brand's performance. Through her work, she continues to inspire and guide organisations in adapting to the evolving landscape of retail and consumer behaviour.
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frequently asked questions
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Barbara Kahn presents her frameworks through the application of her Retailing Success Matrix, a structured analytical tool she uses to walk audiences through practical strategies for navigating retail disruption and building brand loyalty.
Barbara Kahn specialises in brand loyalty and management, retail disruption, and consumer behaviour strategy, including her Retailing Success Matrix framework. She is a professor of marketing at The Wharton School and author of The Shopping Revolution.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
