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Marketing professor & brand strategist

Barbara Kahn

Transform your brand strategy to thrive in a disruptive market with Barbara Kahn, speaker, professor of marketing at The Wharton School.

Trusted by The Wharton School, Marketing Science Institute

Barbara Kahn, Speaker | Brand Marketing Strategist
Barbara Kahn

Barbara Kahn

Philadelphia, United States

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Philadelphia, United States

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Barbara Kahn's biography

At a glance

  • Expert in brand loyalty and management
  • Creator of Retailing Success Matrix
  • Professor at The Wharton School
Barbara Kahn is a distinguished brand marketing strategist whose insights into consumer behaviour and brand loyalty have shaped the industry. Her Retailing Success Matrix offers companies practical strategies to effectively navigate disruption, making her a valuable resource for businesses seeking to thrive in a rapidly changing marketplace. With a robust academic background, Barbara is currently a professor of marketing at The Wharton School, where she imparts her extensive knowledge to the next generation of marketers. In addition to her teaching role, she serves as the executive director of the Marketing Science Institute, further solidifying her influence in the field. Barbara's journey has not been without challenges. She has dedicated her career to understanding the complexities of consumer decision-making, often exploring the nuances that drive brand loyalty. Her research has led to significant contributions to marketing theory and practice, earning her recognition as a thought leader in the industry. As a bestselling and award-winning author, her book "The Shopping Revolution" has garnered acclaim for its innovative approach to retail and consumer engagement. This work reflects her commitment to advancing the understanding of how brands can connect with consumers in meaningful ways. Barbara's expertise is backed by numerous accolades, affirming her status as a leading figure in marketing. Her ability to distil complex concepts into actionable strategies makes her insights particularly relevant for professionals looking to enhance their brand's performance. Through her work, she continues to inspire and guide organisations in adapting to the evolving landscape of retail and consumer behaviour.

Why we recommend booking Barbara

Book Barbara Kahn to empower your team with cutting-edge strategies for navigating disruption. Her expertise in brand loyalty and consumer behaviour will inspire innovative thinking, driving your business towards success in today’s competitive landscape.

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Trusted by The Wharton School, Marketing Science Institute

frequently asked questions

Something we've not covered here?

How do I book Barbara Kahn for my next event?
Email barbara.kahn@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Barbara's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Barbara Kahn's speaking style like?
Barbara delivers clear, actionable insights on brand strategy and consumer behaviour. Her engaging style simplifies complex concepts, empowering professionals to adapt and thrive in today’s fast-changing retail landscape.
What topics does Barbara Kahn specialise in?
Barbara Kahn specialises in discussing brand marketing, consumer behaviour, retail strategies and more.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.