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Markus Giesler
Markus Giesler helps organisations design customer experiences through cultural insight and sociological thinking. A marketing professor and brand strategist, Markus works with Fortune 500 clients including Apple, Google, and BMW to rethink consumer behavior, brand strategy, and market design.
Markus Giesler is a marketing professor and brand strategist who redesigns customer experiences by applying sociological thinking to market problems. His approach challenges conventional economic frameworks and replaces them with cultural insight.
Named one of the best business professors under 40, Markus has consulted for Apple, Google, and BMW on brand strategy and market design. His academic research bridges sociology and marketing, offering companies a fundamentally different lens for understanding consumer behaviour.
Markus helps organisations see their customers not as data points but as participants in cultural narratives. By mapping the intersection of technology, identity, and social meaning, he shows teams how to build customer journeys that resonate on a deeper level than traditional funnel-based approaches allow. His methods have been tested with some of the world's most recognised brands, giving his frameworks real-world credibility.
Audiences leave his sessions with a practical understanding of how culture shapes purchasing decisions, a framework for designing market experiences that connect emotionally rather than transactionally, and strategies for using technology as a storytelling tool rather than simply an efficiency driver.
Book Markus Giesler to give your audience a sharper, more human way to think about markets and customers.
Markus brings the cultural lens that Apple, Google, and BMW have used to redesign customer experiences beyond traditional funnel thinking. His sociology-grounded frameworks help teams map how identity and meaning drive purchasing decisions, particularly valuable when your brand strategy needs to move from transactional to resonant.
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Markus Giesler applies a cultural mapping framework to reframe consumer behaviour, drawing on sociological theory to show how identity, technology, and social meaning shape purchasing decisions rather than conventional economic logic.
Markus Giesler speaks on consumer behaviour and cultural narratives in marketing, brand strategy and market design, and the role of technology and identity in shaping customer experience. He is a marketing professor named one of the best business professors under 40, with brand strategy consulting credits at Apple, Google, and BMW.
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The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
