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Marketing professor & brand strategist

Markus Giesler

Markus Giesler helps organisations design customer experiences through cultural insight and sociological thinking. A marketing professor and brand strategist, Markus works with Fortune 500 clients including Apple, Google, and BMW to rethink consumer behavior, brand strategy, and market design.

Trusted by Apple, Google, BMW

Markus Giesler, Speaker | Marketing Professor
Markus Giesler

Markus Giesler

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Markus Giesler's biography

At a glance

  • Marketing professor and brand strategist
  • Consultant for Apple, Google, and BMW
  • Applies sociological thinking to consumer behaviour
Markus Giesler is a marketing professor and brand strategist who redesigns customer experiences by applying sociological thinking to market problems. His approach challenges conventional economic frameworks and replaces them with cultural insight. Named one of the best business professors under 40, Markus has consulted for Apple, Google, and BMW on brand strategy and market design. His academic research bridges sociology and marketing, offering companies a fundamentally different lens for understanding consumer behaviour. Markus helps organisations see their customers not as data points but as participants in cultural narratives. By mapping the intersection of technology, identity, and social meaning, he shows teams how to build customer journeys that resonate on a deeper level than traditional funnel-based approaches allow. His methods have been tested with some of the world's most recognised brands, giving his frameworks real-world credibility. Audiences leave his sessions with a practical understanding of how culture shapes purchasing decisions, a framework for designing market experiences that connect emotionally rather than transactionally, and strategies for using technology as a storytelling tool rather than simply an efficiency driver. Book Markus Giesler to give your audience a sharper, more human way to think about markets and customers.

Why we recommend booking Markus

Markus brings the cultural lens that Apple, Google, and BMW have used to redesign customer experiences beyond traditional funnel thinking. His sociology-grounded frameworks help teams map how identity and meaning drive purchasing decisions, particularly valuable when your brand strategy needs to move from transactional to resonant.

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Trusted by Apple, Google, BMW

frequently asked questions

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How do I book Markus Giesler for my next event?
Email markus.giesler@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Markus's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Markus Giesler's speaking style like?
Previous bookers say Markus Giesler connects well with audiences and speaks with clarity, confidence, and ease.
What topics does Markus Giesler specialise in?
Markus Giesler specialises in discussing business academia, sociological insights in marketing, customer experience design and more.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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Have all the speakers on the website previously worked with PepTalk?

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Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

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