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Barbara Wixom
Unlock innovative data monetization strategies with Barbara Wixom, speaker, principal research scientist at MIT Sloan CISR.
Barbara Wixom is an award-winning professor, case writer, and thought leader renowned for her extensive research in data monetization. With over three decades of experience, she has developed a deep understanding of critical topics such as data monetization strategy, scaling artificial intelligence, data sharing, and acceptable data use. Her insights are invaluable for organisations looking to navigate the complexities of the data-driven landscape. As a principal research scientist at the MIT Sloan Center for Information Systems Research, Barbara has contributed significantly to the field, shaping the way businesses approach data as a strategic asset. Her recent publication, "Data is Everybody’s Business," reflects her commitment to making data accessible and actionable for all stakeholders. This work has garnered attention for its practical approach to integrating data into everyday business practices. Throughout her career, Barbara has faced various challenges, including the rapid evolution of technology and the need for organisations to adapt to new data paradigms. Her ability to address these challenges has positioned her as a leading voice in the industry, influencing both academic and practical perspectives on data use. Barbara's contributions have not gone unnoticed; she has received multiple awards recognising her research and teaching excellence. Her qualifications and experience make her a respected figure in the academic community and beyond. By sharing her knowledge, she empowers others to harness the potential of data, fostering a culture of innovation and informed decision-making. Her work continues to inspire professionals across various sectors to rethink their approach to data and its role in driving business success.
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frequently asked questions
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Email barbara.wixom@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Barbara's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Barbara Wixom draws on over three decades of primary research conducted through MIT Sloan's Center for Information Systems Research, translating findings into frameworks that organisations can apply to data monetisation strategy and AI scaling. Her sessions are grounded in published research, including her book Data is Everybody's Business, which structures her practical guidance on integrating data as a strategic asset.
Barbara Wixom specialises in data monetisation strategy, scaling artificial intelligence, data sharing, and acceptable data use. She is a principal research scientist at the MIT Sloan Center for Information Systems Research and author of Data is Everybody's Business.
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