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Speaker & former World Cup captain

Bex Smith

Transform leadership culture with Bex Smith, speaker and former World Cup football captain. Bex works with organisations to develop high-performance teamwork and strategic innovation, delivering championship-level insights from her experience as Olympic athlete and sports industry executive.

Trusted by COPA90, JAMAA sports productions

Bex Smith
Bex Smith

Bex Smith

London, United Kingdom

Typical fee range

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This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

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Bex Smith's biography

At a glance

  • World Cup and Olympic football captain
  • Champions League winning footballer
  • Founder of JAMAA sports productions and executive at COPA90

Bex Smith is a World Cup and Olympic football captain, a Champions League winner, and a dynamic force in the sports industry. As the Global Executive Director at COPA90 and founder of JAMAA sports productions, she brings a wealth of experience from both the pitch and the boardroom.


Her deep understanding of the football ecosystem, from governance to brand collaboration, makes her insights invaluable for businesses and teams. Bex's talks inspire with actionable strategies and motivational stories, addressing leadership, teamwork, and innovation.


Book Bex Smith to transform your event with her unique perspective and expertise.

Why we recommend booking Bex

Bex brings unparalleled insights from both the pitch and the boardroom, offering a unique perspective on leadership, teamwork, and innovation in sports. Her global experience and success in various roles within the football ecosystem make her an invaluable resource for teams and businesses looking to inspire and educate. Booking Bex as a speaker guarantees actionable strategies and motivational stories from one of football's most accomplished figures.

Check Bex's availability

Trusted by COPA90, JAMAA sports productions

frequently asked questions

Something we've not covered here?

How do I book Bex Smith for my next event?

Email bex.smith@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Bex's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Bex Smith's speaking style like?

Bex Smith draws on personal experience from elite football — including World Cup, Olympic, and Champions League campaigns — alongside her executive roles at COPA90 and JAMAA sports productions to frame talks around leadership, teamwork, and innovation.

What topics does Bex Smith specialise in?

Bex Smith speaks on leadership, teamwork, and gender equality in sport, drawing on her experience in football governance and brand collaboration. She is a World Cup and Olympic football captain and Champions League winner, and serves as Global Executive Director at COPA90 and founder of JAMAA sports productions.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.